Of Greentosh and Earth Day

THE EARTH DAY BLOG

We have had the hour, which worked so well. I guess some, better funded than most, have seen fit to expand with another 23. Keeps the roof over their heads I guess.

Greentosh... LOL.

I like it, especially in its less sinister incarnation. Other than this blog I would not have know it was Earth Day save for a press release advocating I ditch something I have and replace it with the new, eco version they are offering.... for the planet. Bless.

So long as they don't fib, good luck to 'em, but with one small caveat on the overall effect all this if having on the credibility and patience of the consumer.

I recall at copyriter skool the story of a Canadian canned salmon brand that was suffering because the flesh was white. The solution, which worked gangbusters, was the line 'guaranteed not to go pink'. Sex may sell, but perceived negatives can shift loyalties. Just ask the Democratic Party candidate machines.

The sad fact is that there is, very probably, a fair bit out there now that I would like to know about and act upon because it is, genuinely, better for the future of our kids. And may not even cost a premium. Sadly all but swamped by the dross.

Thanks for sharing. Cheered me up a bit.

I have to question one stat though: 'The average dustbin contains enough unrealised energy for 500 baths, 3500 showers or 5,000 hours of television.'

If it's true, then 'Back to the Future's' Doc Whassiname's Radio Shack fission plant must be closer than I thought.

As to the Howie's scheme being a lot less fun, I'd say it rather depends on who you ask. I guess if it's the agency, client, models and production crew left at T5 I guess you are right. As to getting the job done with least eco-impact and zero carbon-hypocrisy... top marks.

Speaking of which, make sure you catch the latest BBC green effort tonight. Something about kids' fashion. I got a DM piece the size of a LiLo on it last week. And it was on the Breakfast News this morning.

First point of business in boosting our awareness: flying a bunch of folk to India for what seemed like 'The Sulky Six Go 'Whatevah' in Mumbai'. You can't get irony that good any more.

Happy Earth Day.