Just, not sure by whom, or if in the right way.
Earth Day Roundup: Cool Things You Can Do
Rather unfortunate ad currently on this page from 'we can solve it', to this Brit at least (footage of the Normandy landings with the line 'we didn't wait'. Well, not until Pearl Harbor, anyway).
But if tactlessly put, perhaps a better message than the one from SJ Johnson at top (also currently), a family company who are working on making better the health of our family and the environment with... Windex, Pledge & Shout?
I kinda feel 'working on' and anything suffixed '-er' might best be kept in the 'Jobs in progress' file before splashing on the media spend, especially for Earth Day. Lest one be accused, however unfairly, of allowing Corporate America to co-opt and monetize it.
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