What 'e sed

MIRROR, MIRROR ON THE WALL, WHO’S THE GREENEST OF THEM ALL?

Amen, and well said (inc..... especially the bit about the bags. Just got my latest, much fairer P&P, sets from the Dailys Mail and Telegraph - from when they were having a quick green movement/week/day. I was going to say you can never have enough... but my collection is now getting to surplus (which begs other overall 'eco' questions).

I was going to blog on this, but you really have covered most, so I'll piggy back.

I was at first keen on entering this contest, but having read what it was all about, plus the fee, soon lost interest: http://junkk.blogspot.com/2007/12/awards-sunday-times-best-green.html

These 'eco/green' specials, especially those with an award or ranking, are really getting quite out of control.

It's almost as if the media dept. is calling up editorial and saying 'hey, here's a way to make money. And oh, by the way, we can call it 'green', for extra kudos on us too!'

I have not read the articles in this latest issue (frankly one look and it became a duty rather than a joy to even spare it for subsequent professional review as opposed to personal interest), but I truly hope the editorial standards have not been shaped by who the sponsors are, as much as they have been in the past: http://junkk.blogspot.com/2007/12/he-who-pays-piper.html

On a purely subjective, creative note, I was also struck by how unutterably dull it all was. What was there to excite... motivate? I know it was a business insert, but the general public do read the ST too. This extra wadge of newsprint must have ended up straight to bi... er..recycling. Oh, the irony.

The shame of it is that it was... is a nice idea (once the rather disingenuous distinctions of the measures of merit used are resolved), and could have been great. Also that there are, doubtless, a few genuine folk in there who scraped together the necessary to compete and deserve a big up. But sadly, they are not finding themselves always in the 'best' company or, forgive me... 'environment'.

I have to say that I am starting to look at many 'green' awards, and many 'conferences/summits', as more methods to create income (often from those who can ill-afford the budgets) and/or drive spurious PR for those able to afford to enter or lobby the organisers and/or 'expert' judges they hire, which serves the worthy guys out there poorly indeed.