Tuesday, June 10, 2008

Winning ways

Time to muse on awards... again.

And my feelings are no less mixed than they were the last time.

I just feel the urge, and the timing is optimal as we have not just won any... or lost any either, recently.

That said, a few are bubbling, hence prompting the ponder.

At the end of the day, why the heck enter? I guess it boils down basically to three main areas: ego, money... and PR (which really means serving the first two).

And what does it cost? Basically, time (always) and money (usually). But then there are a few other factors in the mix, and which should not be forgotten, namely reputation and... waaaay too often, blood pressure. These things can't half wind you up, especially if you have invested a lot in entering.

For fairly simple reasons, we seldom enter anything that costs. As an ex-ad man I have also got a lot fussier about the brief (or criteria) than I used to, and now, thanks to a few major 'Huh???'s' have got a lot more picky based on the organisers and especially the judges.

Money is a great excluder, especially when it comes to talent. You can have no talent and lots of money, and enter almost anything you fancy. You can have oodles of talent and no money and find your options are much more restricted.

And let's not forget awards are big business, from entries to galas, so those who organise are always going to be conscious of where the money comes from. And will be keen to keep it coming.

A lot is therefore down to the guidance to, and integrity of judges.

But these days there is even more, and that is their qualifications. In many 'people's choice' awards there can be no more egalitarian choice of judge than the people, but once celebrity laypersons get in there odd things can happen.

It's not so important in something that is still about, say creativity and how it plays to the public, but of late I have had to wonder what BB reject or supermodel has by way of insight into an invention. It's all become a bit too cosy, and clubby, especially when money is in the mix.

As a few Junkk and RE:tie advisers have pointed out, awards are nice, but you can't eat them, so prioritising which will lead to the next meal is probably a good idea. So from now on I'll try and leap more with my head than my heart.

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