Friday, July 11, 2008
We've been labelled!
You know how folk usually don't like being labelled?
Well, we have, and we could not be more thrilled!
Now I know I bang on about the actual use of a lot of 'green labelling' initiatives, especially to already overloaded and/confused consumers wandering down the aisles (is finding 75g of carbon in crisp pack enough to abandon the store and drive to the next town?), but how about a nifty bit of re:use ideas re:direction... on every pack? As with the recycling URL, Junkk.com is looking forward to enjoying pride of place (well, lurking) on the product ranges from Poundland.
And, until today, we knew not one thing about it, until this very nice email email arrived from a very nice chap: Neil Ballard, their Packaging & Design Manager -
"After meeting you (and being thoroughly inspired) at the Packaging Show at the NEC earlier this year, you will be pleased to know that we have now added your website address to over 600 lines of product that will be coming in to our business over the next few months (primarily Halloween and Christmas) and we will continue to do so to as many lines as possible. See attached example of how you have been integrated on to our own label packs. I hope this helps your cause and that your business/website grows exponentially!"
I actually thought it was a wind up at first, but having spoken to the man himself it looks like we have yet another, and highly significant addition to the cause... and, soon, we hope, database!
Early days, but we're looking forward to hooking up with them on all sorts of fun & games to help the consumer, the planet... and... by way of inspiring a few other businesses, our two companies' own bottom lines too!