It needn't cost the earth
A few good points to a well meant article.
I'd just offer that instead of trying to be 'green' (whatever that is) but being allowed to be and (as you say) properly supported in becoming green-er would, as any baby knows, make the steps easier to cope with, learn and seek to master if not improve upon.
Being slammed with all-or-nothing from what is more and more looking like a truly double-standard ridden 'industry'... not so much.
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