Thursday, September 25, 2008

Ready, aim.. missed. Off to another meeting, guys!

The strange science of setting targets

If it's anything, it's an art. If a rather dubious one. The Damien Hirst of social breast-beating as a veneer over rampant self-interest, where you might get to fool the 'smart set' to fork out bazillions for a rotting corpse as it keeps a lot in work even if no one actually benefits.

On the one hand, I accept the need for measures, whereby you can assess what you are aiming for (and have agreed with others), how you're doing en route (in case corrective actions are needed) and how well all involved performed in meeting them.

However, these days, when I hear the word 'targets', and all the associated waffle from those with a box-ticking, bonus-addicted, media-ratings reason to deal in them, I rather switch off.

Perhaps because they, and the industries surrounding them, have been totally discredited?

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