Lights, camera, celebs.. hypocrisy!

The film festival that wants to save the planet

I feel more 'aware' even as I write...

There were moments where I felt that maybe a little introspection was having a salutary effect, but my irony alert meter eventually did break its needle.

But for poetry in prose, this cannot be equalled...

Here we are, 150 film-makers and journalists from all over the world, congregated in a luxurious hotel, fed succulent fruits with impossibly beautiful names – the cupuacu, caju, abacaxi, the pupunha and the jambo – and connected to intravenous drips of caipirinha, looking across the inky-black waters of the aptly named Rio Negro, the river that will take us into the Amazon. Here we are, ostensibly, to discuss the end of the world.

Of course, to some '"The best way to convince people today is through film, through the image".

To others, perhaps, a better way is by example.