Definition is here
As 'it's not always as clear as you might think', time to start logging instances to demonstrate this.... starting now:
Consumer
Consumer/Industry
Fox News - NEW - The Futility of Hybrid Cars - Now this comes from a certain angle (doesn't everything?), but as this is about enviROI there are legitimate questions if not conclusions.
Industry
packaging news - CPI hits back at Linpac Allibert carbon footprint
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