Sunday, February 08, 2009

IRONY ALERT - speak softly, but carry a big budget

I don't know if I'd go as far as accusing it of greenwashing (they are trying to DO something, well, by 2025), but this banner made me giggle.

I don't know if it is complemented by equally large, and expensive print ads, but the TV commercial is certainly pervasive.

So I am a little unclear as to the definition of 'not shouting about it' being used.

And how all that money could be better applied... more tangibly, reducing some more.

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