Tuesday, February 10, 2009

Well, they asked

Tomorrow I head off to ECOpack at the NEC to try to get more support for the RE:tie.

This was timely.

Should packs promote social causes?

So long as the enviROI is positive, it's hard to fault any design for working towards a greater good.

Certainly we at Junkk.com try and advocate reuse at every turn, and facilitate it even if not intended.

But our greatest hope is for second uses that can be built-in, especially if they can be re-evolutionary to existing designs and hence impose little or no capital or material impositions, such as the RE:tie tamper evident security closure for example.

In addition to CSR, PR and marketing opportunities in their own right, such components can surely also provide many of the functions described and discussed above!?

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