The curse of 'ahead of your time'

Always hated that phrase.

Mainly as it is usually meant well, but can make for uncomfortable memories subsequently.

Almost 10 years ago Junkk.com was created, with some fanfare, and a fair bit of support (though little actual dosh after the creation phase) or 'interest' from such as BusinessLink, Chambers of Commerce and various quangos and NGOs, such as WRAP, NISP, BERR, DTi, DEFRA, DirectGov, etc.

And our messages have been, from the off, variations of 'turn re:fuse into re:source'.

All featured, often to great media acclaim, around the world.

So this little sequence piqued (gotta love twitter) interest, for all sorts of reasons:

FabianPattberg Good post: Researchers study how to reuse waste in creative, local ways http://j.mp/aZVESR

Sustainability Forum - Good post: Researchers study how to reuse waste in creative, local ways

Greenbang - Researchers study how to reuse waste in creative, local ways

Teeside Uni - One man’s waste is another man’s resource

Now, not being one to miss a chance at promo, I have been on the case. Ride the wave 'n all.

But it was hard to resist pondering what we, and others, might have done over the last decade with the £1.76M earmarked to study this issue further.

Especially as they seem not to be too up on the various efforts already out there in this regard. Or didn't feel like asking before getting this awesome award. I say this guessing Junkk.com is not one of the beneficiaries of : 'It will help provide assistance to 40 enterprises each year, including small and medium-sized businesses (SMEs).

But I might ponder who they might be. Never hurts to ask.

For now... I'm smarting a tad.

Maybe a bit of time to simmer down... and then try and figure out how to capitalise on this.

Because if the powers that be have that kind of money to blow on reuse now...