Thursday, July 28, 2011

With luck, there'll be food, too


As noted before, my family is a tough crowd.

Many's the time I have bounded into the living room with news of a nice bit of PR, or an award, but these days I usually get a 'Great. Well done. But... can we eat it?'

Well, this time, at least literally, eventually... yes.

There is a 'do' to go with the fact that we have secured yet another welcome award.

And I am rather hopeful, given the calibre of folk we're amongst, and where the ceremony is, there may be the opportunity to parlay this into even more of a tangible rent-paying, food-on-the-table nature.

For now, I am merely rather proud of another notch on the scoreboard that suggests that whatever we are doing, at least some nice folk agree we're still doing it quite well.

---
Letter from Organisers


PROJECT: RE: TIE PACKAGING

I am delighted to confirm that you have won a Green Apple Award in connection with the above project, and I hope you will be able to join us to be presented with your trophy at the House of Commons on November 14.

You have definitely won a Green Apple Award, but we never reveal who has won exactly what until the presentation ceremony itself.

Also enclosed you will find a draft News Release to help you publicise your success up to this point.  

Once you know exactly what you have won at the House of Commons, you can once again adapt the News Release to announce your level of success; and you will find most newspapers and radio stations are keen to carry positive news about organisations doing their best to help the environment.

Please convey our congratulations to everyone connected with your award-winning project and we look forward to the pleasure of your company at the House of Commons.

Yours sincerely,
Roger Wolens
Director


Press Release (Local use) provided by organisers (I hope they are right):

Media Advisory

THE GREEN APPLE ENVIRONMENT AWARDS 2011

TEL/FAX: 01604.810507


LOCAL COMPANY ON THE WAY TO GREEN GLORY


Eco-website and second use design advocates Junkk.com, based in Ross-on-Wye, have won a Green Apple Environment Award in the national campaign to find Britain’s greenest companies, councils and communities.

They competed against more than 500 other nominations and will be presented with their Green Apple Award at a glittering presentation ceremony in the House of Commons on November 14.

As a result of this success they have been invited to have their winning paper published in The Green Book, the leading international work of reference on environmental best practice, so that others around the world can follow their example and learn from their experience.

They will also be considered to represent their country in the European Business Awards for the Environment.

The Green Apple Awards began in 1994 and have become established as the country’s major recognition for environmental endeavour among companies, councils, communities and countries. 

The awards are organised by The Green Organisation, an independent, non-political, non-activist, non-profit environment group dedicated to recognising and promoting environmental best practice.

Judges for the Green Apple Awards are drawn from the Environment Agency, the Chartered Institute of Environmental Health, the Chartered Institution for Wastes Management and other independent bodies.

Peter Martin, Junkk.com CEO comments: ‘Beyond a great honour to be in such great company at these awards, it is also another real endorsement for the concept on top of such as the International Exhibition of Inventions Gold  Medal with Congratulations of the Jury in Geneva. And with ‘triple bottom line’ innovation on top of any ‘green business’ agenda these days, we’re hoping this award and our latest new public 'two thumbs up' consumer market research will bring RE:tie’s global potential to the attention of ethical business folk who care about 'green'... in all its forms.
  
ENDS 

2 comments:

mrs green @ myzerowaste said...

well I'll say one thing for you - tenacity must be your middle name. Well done for this, you deserve it - enjoy the 'glittering ceremony' ;)

Peter said...

Ta very much, Mrs. G:)

Don't know about tenacity... more like having blown it all on this course and too stubborn to admit defeat.

Just hoping that in the room will be just one major brand manager who has a bit of imagination, and a small budget, to prove that there is big money in working with consumers on this whole gree think in a high enviROI+ and everyone end-benefits way.