Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Sunday, October 30, 2005
Statistics, damn statistics... and reports.
Actually it was some cerebral get-together, and the piece involved an interview with a senior environment-type dude, Janos Bogardi.
The top line was/is that if nothing is done to cushion the blow of natural disasters, by 2010 50 million could be driven from their homes annually.
Though by no means definitive, there are apparently compelling statistics to show natural disasters are getting worse. Don't know if the dinosaurs, ancient Pompeians or anyone with a turn-of the century condo on Krakatoa would agree, but we are 'experiencing 2.5 to 3 times as many extreme events of climatic em4rgncy as we did in the 1970s’.
Now that kinda of knocks one of my notions on the head, because in the 1970s we certainly had a pretty fair global communication network. I was there. Admittedly not 'as it happens' satellite uplink images from a mobile, but you could get a concerned reporter with a radio to kick some food and water off a rescue chopper and on the scene then just as easily as you can now. So bang goes my theory that a lot of this is just perception because we get told about it immediately. Though I still think there is a difference between hearing about it on the radio a few days later and watching it live.
Now as my title may indicate, I'm not a big fan of reports. For one they seem to consume a lot of effort and introduce a lot of delays to actually doing something, and also can be pretty much made to say anything anyone with an agenda likes. Which is a shame, because it's hard to have a balanced opinion if you have ceased to trust a major avenue of information. A sad consequence of our byte-sized society, I guess.
For instance, one thing that was not mentioned in the piece, though it may have been in the report (if not high on the PR agenda), was that it may be that natural disasters are having more impact simply because there are lot more of us, with a lot more stuff, upon which it can impact. I don't think there were too many Swedish sunbathers on Thai beaches back in the 70’s.
At least the fact that there being a lot more of us was acknowledged as maybe taking its toll on the land upon which we are living. But there was no mention of what to do about that rather significant fact, concentrating instead on efforts to preserve them. Different department, I guess.
The piece was titled 'Preparing for the worst', which may have been the publication's title rather than the aims of the report, but it did seem to focus more on solutions to these disasters, rather than prevention of them, or at least their scale.
There was a nice quote, 'we are always arming for the last battle', which is all too true, but it seems to me they are equally guilty of cherry-picking with the same convenience they are trying to label short-sighted politicos.
Of course we need to do all we can to prepare and protect, but perhaps now is the time to concentrate every bit as much effort on tackling, with all the complex 'ical' nightmares it would entail, on one of the major the causes of such disasters and the costs they create, and that is overpopulation. Before nature does it for us.
Friday, October 28, 2005
Saving what, exactly?
At Junkk.com, we tend to pretty much wear our heart on our sleeves.
We're trying to do the right thing 'for the future', but at the same
time we're like most normal folk and have various pressures of life,
career and the pursuit of happiness that can cause us to either
transgress enviro-nirvana practice through ignorance, or even suffer
the odd twang of guilt when we do it knowingly. Hence we have tried
to avoid setting ourselves up for any egg on face scenarios by not
seeking to set ourselves up as paragons of the 'only way'.
However, we do want to represent, as much as is possible, accurate
information. So I'm trying to figure a way to create aspects of the
site that are 'as good as we can figure... unless you know
different', that will encourage those who know better to share their
wisdom.
This, then, allows me to at least pose some pretty daft questions and
pop off on some pretty odd tangents, all in the genuine hope of
finding 'a better way' (environmentally, that is) , but which I have
to accept may turn out not to be so. I just think we all have to
accept that some issues are so complex a definitive answer is not
possible, so on balance doing something that 'feels right' may be
better than doing nothing because it might not.
This train of thought has been inspired by an article I was reading
about GPS systems for cars. Now, being a man and not afraid to stop
and ask directions, I have always thought these things to be pretty
way out on the wrong side of the 'making more stuff' vs. 'making
stuff better' debates I am engaged upon with various experts in
various fields (and usually losing, because they spend all day on
their stuff, when I kinda have a passing interest and can't match
their killer facts). And that doesn't include the jam-avoiding bits.
But for the first time I came across a bit of blurb that pointed out
that by making sure you don't get lost, these things actually offer a
genuine environmental benefit. I really don't know the e-consequences
of making the things and selling them to us, but I am prepared to be
persuaded that throughout their lifespans, they may actually result
in less gunk in the atmosphere than if they didn't exist.
So... great! Another possible advertiser for Junkk.com. Unless you
know different.
Thursday, October 27, 2005
A token thought.
Thursday, October 20, 2005
You can call me 'Al
I just 'invested' half an hour answering a question posed by The
Times Online. Based on an article regarding the woeful response to a
BA initiative (basically voluntarily buying off your eco-guilt for
flying - check it out here:
http://www.timesonline.co.uk/article/0,,2-1833936,00.html )
they asked if airplane fuel should be taxed
(see here: http://www.timesonline.co.uk/article/0,,564-1834561.00.html )
, to which I replied as follows:
"Probably, yes. This despite working for a 'change through incentive
rather than penalty-based methods’ planet-saving organisation. AND
being married to a Singaporean, and hence having 50% of annual family
obligations 12,000 miles away. IF (it's a biggie) climate change is
due to greenhouse gasses out of exhaust pipes, then no Prius purchase
will match the consequences of annual jaunts to Klosters or Barbados.
And of course those who do probably still will carry on doing so no
matter what (don’t see too many Notting Hillbilly, chattering class
eco-champions opting to camp in Kent or having their conferences in
Cardiff), and hence punts us straight into ‘them and us’ territory.
As does any fuel tax. Now, who is the politician – especially one who
is seeking re-election in a few summer holidays’ time - to tell us we
can’t fly unless we pay? Or stand up to the airline lobby and its
global employee base that faces serving only a minority elite. Fuel-
cell powered Jumbos anyone?"
It's why I like blogs. Even if they don't include me, or worse they
do and I miss it when they do (got a few better things to do than
live on every online forum in case I get featured), or much worse,
flamed by those who do have such time, at least I can get my point
'out there' on my own terms.
What's interesting is that in the short time between starting this
and looking back, the posts are up there and on balance agreeing with
my point(s).
It will be interesting to see how this pans out. Talking with Emma we
were projecting to a point where she would not be able to afford to
drive to work here (there is no alternative method) or I could not
visit my UK relatives in Scotland, simply because driving was priced
out of our reach and into the province of an elite.
So can taxing or levies on travel be the answer? It would seem to be
political suicide to try.
Then we debated a non-means-based method. How about we are allotted
so much leisure miles a year by road, sea, train and air? Madonna
gets the same as us. Her call on how she uses it. But then, how about
she really, really wants to go somewhere nice and hence gets to buy
our allotment off us? Woooo. Carbon-trading anyone? I am feeling a
headache coming on just trying to grasp with the social,
environmental and all other 'al' consequences. Good job a bunch of
selfish, self-interested empire builders are doing the thinking on
this for us.
Interesting notion. Soon we'll all be stuck in our villages and can
only communicate virtually unless permitted to travel by those who
know better. Glad we have swans outside our window. At least until
John Prescott concretes them over.
Energy Deficiency
I'm depressed. And I don't even read the Daily Mail (at least not
unless it has a classic DVD I must have, but will never watch). It
certainly doesn't help that the nature of our work here at Junkk.com
involves trawling through masses of information and opinion from
every worldwide media source imaginable. Thanks to these it becomes a
toss up if we'll get to the end of the day before being consumed by a
climatic catastrophe, bird flu, Iranian nukes or pillaging and raping
footballers.
But my more immediate concerns surround mathematics, and if you end
up agreeing with me by the conclusion of this piece, you can at least
be reassured that I wasn't too terrific at it and hence may be wrong.
I have already broached the inescapable fact that, while the earth's
surface area is finite, there has to be a collision point in the
future between this and the expansion of our population and the
demands of each individual's needs throughout their lifespan.
And it is the individual which again concerns me in playing with my
sums again.
Because there are fewer and fewer people 'making' (I have to put that
in quotes as it's a broad definition) anything useful.
Yet the numbers of people 'feeding' (ditto) off them, and in fact
dependent on them for their existence, is growing exponentially.
So I'm afraid I just can't make the numbers add up.
As an example, some very nice working colleagues in the charitable
sector have just found that money they were promised (and spent) on a
worthy project has basically been sucked into a black hole as a
result of the quango that was to disseminate the money creating a sub-
quango, with the net result (I'm guessing) that a bunch of money was
consumed in the creation of this new entity. Now each quango is
pointing at the other as the reason for the shortfall, with the
result of course of the amount not being honoured.
Where is it going to end? We have legions of folk meeting,
researching, administering, assessing, reviewing, legislating,
policing, fining, taxing, building offices, creating empires, going
to courses, giving time off, ticking boxes, meeting targets, paying
salaries and guaranteeing pensions... but who the heck is going to
pay for this? In the short term I just mean financially, but in the
longer term simply by creating useable resources that these ever-
multiplying drains consume every second?
It doesn't really matter if our various future challenges are natural
or man-made, but we're the only race currently in much of a position
to do anything about them.
So by my assessment of the numbers, the most urgent efficiency we
need to address is in how we deploy our own energies. Make something,
or at least make it better.
Wednesday, October 19, 2005
The Curse of the Council Bugbear
A couple of weeks ago, I decided to start a thread on the Environment Site Forum, to share my fustrations, and to find out if other people had similar problems. It is becoming quite a popular thread, which you may find of interest. Click on the link below:
http://www.theenvironmentsite.org/Forum/viewtopic.php?t=3351
Happy reading.
Friday, October 07, 2005
No Waste Like Home, No More
Last night was the last in the series of No Waste Like Home. The family featured used a lot of electricity. Everything from lights, televisions, and hair straightners, to the spa was left on 24/7. They consumed enough electricity in two weeks to power a football stadium for an entire football match. To help reduce consumption, light bulbs were changed to energy saving ones, and the spa was put on a timer. Cleaning products were replaced with old favourites such as vinegar and lemon juice. A wood burner was also installed, but again, who paid for that? Did the family themselves stump up, or was it the BBC?
Overall the programme has given us an insight into some attitudes of the general public. People are becoming more and more aware of the environment they live in, and the damage that is being caused. As this show has demonstrated, people do need to be shown what to do to reduce, (repair) reuse and recycle. Many people are aware that it is a good thing to do; they just don’t know how to do it. Hopefully No Waste Like Home has inspired a few more people to think their impact on the environment.
We look forward to seeing a second series.
Tuesday, October 04, 2005
The Council bugbear
Thursday, September 29, 2005
BugBears - the Prequel
Now I didn't expect this to change when moving only 200 yards down the road. But it has. For the worse. For starters, I am now rudely awaken at about 6am by the road cleaner. Now, I know they like to clean when there is little traffic round, but at 6am? I'm grumpy in the morning anyway, and this just makes it worse. Sometimes they don't take all the rubbish. Secondly, they don't leave any bin bags. At all. Not even one. My flat (and it is only one bedroom) is looking like a landfill site. I refuse to throw out anything that can be recycled, so my flat is rapidly filling up. 'Contact the council!' I hear you say, well I have. About severn times now. The first time I was sent bags in an envelope through the post, and was promised they would make sure I would recieve bin bags in the future. And I'm still waiting. The last email I had from the council was the beginining of September, promising a bulk delivery to me of 26 black bin liners, 26 recycling bags. Still waiting for that delivery.
Now, I thought councils had recycling targets that they wanted to increase? Okay, so I'm sure my contribution doesn't make a huge dent, but how many other people have complained to the council, and not had a response? Many people know how to recycling, and know what to do, but its no good if the council doesn't provide the bins/bags for people. Councils tend to have poor reputations with their local tax payers. I certainly don't think too highly of my local council at the moment. Wouldn't it be great if I was proved wrong by a council?
Wednesday, September 28, 2005
Bugbears, the sequel
I was away at the Factory pretty much 48/2 over the weekend making stuff for our fREsher's fayRE stands, then had a nightmare journey to, around and back from London on the Monday delivering it all. That meant all of the previous 3 days' work backed up and Tuesday was a loooooong day.
And I did try to do a blog, honest. It was about the nightmare journey, and when I get a moment I will try and repeat it. But the creation system here did something odd when I tried to add a picture, then swallowed it all when I saved it as a draft and I still can't find it. So it was exit, stage left, followed by a bugbear. Or several.
One day I'll do a blog about these, too. One day.
For now I think Emma and I will just pop up a blog when we are in the mood, have something to say and can spare a moment.
Thinking about it, that is a blog. What I was doing was writing a daily column. Now, where can I find the time to do that I wonder?
Bug Bears
I have been working on Junkk.com for almost two years now. I have done a lot of reseach during this time, particularly reviewing other websites. During this time, I have developed a few bug bears about website design/layout/navigation/content etc. Here is my list:
1) Pink on a white background just does not work. Barely readable, and my eyes start going fuzzy after a few seconds. White on a black background looks scary too. I know it is personal preference, but these colours really don't do it for me.
2) Broken Links. I'm searching a website, come across some really interesting information, want further details, so click on the link to find...error page... blah...access denied... blah blah...that just really annoys me! Website links should be checked regularly.
3) Slow loading pages. Broadband has done wonders for the internet. Some websites forget that although many people have broadband, many others are still on dial-up. Sitting at the computer for half and hour while waiting for the homepage to appear is time wasting, and your website can lose traffic because of it.
4) Online forms. I much prefer to have an email address to write to, so I have a sense that someone will actually read my email, and reply. Many times I have sent an email using an online form, and haven't recieved a reply.
5) This is by far, my biggest bug bear. (Peter will smile when he reads this). Out of date information! Agghhhh! There are a few websites I visit regularly. Under the 'latest news' section there are the 'latest' articles from April 2004! If someone keeps going to your website, and its not updated regularly, your going to lose them. I'm proud to say that something new pops up on Junkk.com almost daily.
I'm not saying that Junkk.com is perfect in comparison, but I like to think we have most things covered, and what we don't have covered, we are working on :)
Friday, September 23, 2005
No Waste Like Students
I sat down next to the cat to watch the sixth instalment of No Waste Like Home last night. I was particularly interested in watching this episode as being a graduate (well two years ago) I was intrigued to see how well the six students would do. We are also promoting Junkk.com at some fresher fayres over the coming weeks, so I wanted to see if students had changed much since I was a student!
They were accurately portrayed – a typical student house share with lots of mess, music, televisions, computers left on all day, along with the heating, topped off with up to 17 bags of rubbish each week. I found it amusing that the one lad would go down the street and drop off the bags of rubbish to his neighbour’s bins.
I feel strongly that people respond more to visual representation of what they are doing to the planet, and this was justified when Penney took the students to a local landfill site to follow their rubbish. They were shocked by the amount of rubbish dumped there, and it really hit home.
One of the tasks of the students was to convert another friend/business/family to be greener. They opted for a local restaurant. Encouraging the restaurant to recycle their food waste seemed an easy task for the students – and the restaurant still recycles over 80% of its kitchen waste today. It could be argued that the restaurant only did it to look good on TV, but I think that they were inspired by the students. Students are big influences in society, and to get them on board with Junkk.com will be fantastic. At the end of the day, they have loans and other debts. The students on the programme were more than happy to try out money saving ideas with Penney. By also going to Junkk.com they can save some money too. Oh and help save the planet.
Thursday, September 22, 2005
Score one for us!

Junkk.com is nothing if not a roller-coaster ride of ups and downs, with the consequent highs and lows such events can impose on our morale.
So it's nice to have a pretty big 'up' to report. Yesterday I gingerly opened an envelope from Michael Nuttley, the Editor of NMA (New Media Age). It contained a copy of their latest weekly edition, which he had kindly forwarded.
Those who read my blog from last week will recall that, as a consequence of meeting him at a 'do' in Cardiff, we found he'd subsequently asked a reporter to do a review of Junkk.com, which caught us on the hop as it is still being perfected.
Hence we were VERY nervous. This is a magazine that deals with the cutting edge of online media and marketing, and is read by all the folks we need to reach... positively.
So it was with some relief that we found that not only was it a pretty good review, but we had actually been awarded the accolade of 'Website of the Week' by them!
The review did raise a few issues that we can and will (in fact are, hence the fact we have not yet made a major PR noise about it being live yet) address, and one we can do little about, namely the potential confusion with junk.com.
But, on the whole, not too shabby.
Wednesday, September 21, 2005
Paranoia is KNOWING they are out to get you!
Two unrelated items inspire today's blog.
Well, they are now related by the reasons for this blog, but you'll see what I mean soon.
First up, a nice bunch of folk we have had dealings with - http://www.grownupgreen.co.uk - had recently sent us some feedback thingy that I had logged away to send back when I had a mo' on a 'why not if it helps?' basis.
Now I've just found that they have had (well, felt the need) to issue
a 'statement' having been tackled by some respondents on the whole
'is it eco to print out forms?' issue. And then they have delved into
a lot of counter-pointing computer time stuff that I rather fear will
get them in further knots with the very guys they were trying to
placate.
On balance, I think the little bit of shared info about cutting and
pasting .docs and emailing back, which they subsequently shared but
earlier either didn't know about... or forgot... would have cleared
the whole thing up nicely.
The other, in which the protagonists will remain nameless as both so
far seem to us ok folk, but perhaps shaping up to have a bit of a
spat, involved a make of eco-stuff being 'outed' for a relationship
with something nothing to do with the eco-world, but not what most of
us may like to deal with, if I can be so obscure. The inference being
that one could/should affect one's intentions, purchase-wise, because
of the link to the other.
Wooooooooooh.
I just know that before long, it's going to be us. We won't mean to.
Wemay not even know until it happens. But from now on, I'm wearing
clean undies, just in case. Washed in the 'right' brand of washing
powder, of course. Any suggestions?
Tuesday, September 20, 2005
Busy as a beaver
Monday, September 19, 2005
One in the eye for sensible debate
For this blog at least, it was too delicious, though on reflection there are some ramifications that make it less so.
I opened my Sunday paper to find that a person of green persuasion had decided to seek out a right wing celebrity commentator and register disapproval of his less than 'mentlaist-friendly opinions in the time-honoured, some would say almost obligatory, fashion: a custard pie to the face.
But good lord above, if Jeremy Clarkson didn't exist, they’d have to invent him. Come to that, if the less chilled side of the environmentalist movement didn't exist, he'd have to invent them. I have a conspiracy theory revolving around this very notion if you'll bear with me.
In this particular case it all went to plan. She was suitably messianic in her conviction that she represented all good folks, and got in a few fun facts about where he was going wrong, it being a democracy, with free speech and all, custard pie excepted. He was as gracious as anyone can be when they have to fork out a few quid for dry cleaning secure in the knowledge that they've been delivered a few more years' worth of free publicity and boosted readership.
I could be convinced that in fact Jeremy is in fact in total cahoots with them, such is the regularity with which he delivers ammunition to inspire their baking squad, and to which they allow their soufflés to inevitably rise. And it's here that it, or rather I, get serious.
As is to be hoped with the bizarre family in the first episode of 'No waste like home', he is often so grotesque in his views, those of a more fence-straddling bent may actually fall over to the other side in response. And if that were the case I'd say it was a work of genius on someone’s part. Publicity (and there's no such thing as bad..) for the green movement, ratings for Jezza (and there's nothing like a big bad rating.. or is that bad big rating) and maybe the great ‘getting on with our lives’ brigade register enough to be a little more eco.
Trouble is, he often goes and spoils it by being a pretty insightful journalist at the same time, making a whole lot of sense about a whole lot on waffle and garbage that gets inflicted upon us. I’m afraid to say that in winning hearts and minds I think I know who is gaining some covert nods. Neither side make me feel they speak for me, but getting nanny’d and scolded and guilt tripped about trying to get through the day is not putting me very onside.
It is sad, because Junkk.com is trying to succeed by walking a middle ground. But it is proving so difficult. And one reason is glaringly obvious, and that is to engage any form of media coverage one has to be a bit extreme. I guess I could work with that. But I worry that in doing so I join a very exclusive club, with as its priority an agenda that is highly self-serving. And in so doing we cease to possess the right, or indeed chance, to make an impression with the vast majority who are trying to do their best for the planet by just living their lives in the most optimal manner given the circumstances.Sunday, September 18, 2005
No fuel like an old fuel
Nothing like a bit of a do to get the camps staked out. And now we're
getting slightly over our fit of the vapours it's interesting to see
who said what when the pipe was kinked.
In the greed corner, we had the likes of our Gordo saying it's OPEC's
duty to pump up the volume. There's a good 50 years' worth more (is
that all??) and he'll be cosy on the beach with his full index linked
by then, so some other pol can pick up the tab.
In the better dead than fed corner, we have some enviro lobbies
saying that actually it's it's a good thing as we stop using our
beastly motor cars. Forget the airplanes and all the rest (though a
very sparky young guy speaking from some group/magazine - The
Ecologist? - on the BBC the other morning did seem to be making a
lot of more practical sense and points, with tax-free air fuel thing
included, than the business spokesperson who was stuck in the 'it's
very difficult to change ' groove), let's just score a point here to
keep us in conferences, because we're not for profit and there'll
always be a pension.
Actually I couldn't agree more about it being a wake-up call. Though
it possibly could have been planned out a bit better so that those of
us without access to public transport to do our jobs, etc, or the
limitless funds to absorb the costs of conducting our careers, had a
wee bit more of a chance to sort something out.
In a matter of weeks I have seen the cost of filling up my tank go a
wee bit past inflation. And it's not like I can pass the cost on to
my customers, and hence the general public. Well, not yet.
So I guess I could stop going to things like the MRW conference the
other day. But then how would I meet anyone who might want to take an
ad out on Junkk.com?
Which means... stop?
I don't drive because I like sitting on motorways. I drive because I
have to. And as the public transport system cannot meet my needs, the
best I can do is hang on to my car until I can afford a replacement
that has an acceptable an environmental consequence.
Until then, whatever happens the government will need to maintain its
addiction to revenue, so it looks like using fossil fuels will be
treated as a luxury item. This may drive a further wedge in the
country/urban divide, as the latter tend to be better paid, and need
their 4x4s more for style than substance. It will also be a fun one
to explain to the less affluent in the electorate.
Saturday, September 17, 2005
D'oh Nuts
Friday, September 16, 2005
Would you like a side order of spam with that?
But before you think the green god of jealousy is striking, I had already called 'he who lured me to the blogside', Lloyd of Perfect Path, to ask if there was such a thing as blogspam.
Sadly, it is so. Hence, having got excited about the nice feedback of late, though perhaps wondering what Iraqi dinars had to do with saving the planet (I actually had got a rather nifty geo-political link concocted in my ego-draining delusions), I guess we remain either alone in the wilderness, though perhaps appreciated by a silent few.. or maybe many.
Another bubble burst.
Though not a flood, something must be done, and Lloyd says there's not a lot that can be. Apparently the software to hijack a blog is simple.
So for now I guess I'll have to switch off the reply button. I'll also see if I can delete those we have had so far. Though I may leave up the first one that had me fooled enough to reply, as a reminder that for all the net can do for good, there are those who will seek to compromise it.
If you ever want to get in touch, there is always Junkk.com!
No Waste Like Water
Here goes my first contribution to Peter’s blog. He missed last night’s episode of No Waste Like Home, so here are my comments instead.
After meeting Penney at the NEC on both Tuesday and Thursday, I was determined not to miss this week’s episode of No Waste Like Home. The couple in question lived in a swish London apartment, and had a good disposable income that was spent mostly on designer clothes and food. Their biggest vice was water consumption. I can’t remember the exact figures, but the water supply they used for bathing and showering in a week could have provided nine people a ten-minute shower everyday. The dishwasher was used for a couple of plates and cups, and clothes were washed everyday. If food didn’t ‘look right’ it was thrown away, and if clothes were unfashionable, they were also thrown away. They came across as a little snobbish. I was able to relate to this, because unfortunately I do have a few friends like this who I nag constantly, and will do even more after seeing this episode. In the first week they managed to cut their water usage by three thirds, started recycling their waste, reduced their food bill and food miles, and reluctantly took their clothes to a second-hand shop. They even purchased organic clothing made from hemp, cotton etc – but they preferred their designer clothes. By the end of the episode, they decided to buy local organic produce online, rather than traipse around the local food market (they didn’t like the look of the food in the market), and had delivered leaflets to all their neighbours campaigning to reduce water usage in their block of apartments. After the episode had finished, the couple had got the local council to install recycling facilities, purchased a Hippo Water Saver for all of their neighbours, and wrote a letter to the prime minister about the environment. They felt that Penney had really inspired them, and they felt that before they knew about the three R’s, but didn’t know how to incorporate it into their lives. I think this has helped to show young, busy people, that small changes can make such a big difference, and not affect street cred!