I was reading a Sunday Times Special insert entitled 'Companies that count' (I've popped the link in, but good luck if you can get anywhere with it being an online version of what I read - why do B2B types assume we all live in their complicated, jargon-laden worlds) along with a piece It's cool for business to be green, when ironically enough along came this from the Guardian: Five biggest polluters in UK produce more CO2 than all motorists combined .
From the Times I now have a hitlist of organisations who would in theory be open to engaging with us, though my experiences with Tracey on Reception ('Hew should I sayz callin'? Does he/she know you... no... goodbye') or Mrs. Miggins on gatekeeper duty ('Computersezno. He/she is very busy, please address all enquiries via our customer service website [oblivion]) mean it will be time well wasted.
And out of the 50 listed, it was amazing how few are in our area of 're'.
But looking at the Guardian piece, it is pretty telling the disconnect between the efforts being directed at the consumer and those selling to them by those tasked (or who have taken it upon themselves) to serve/save them.
It's a problem compounded when these figures and consequent headlines come out.
As a consumer, I am tempted to say 'sod it, I'll get the 4x4'.
But there are threads that need to be picked up.
These big polluters produce the energy which we burn inefficiently with our 18p lightbulbs from Tescos (you can see what they were pushing with the message I advocate they could/should (part of a series I did) side by side) - and ironically they are one of the top 50 CSR companies in the Times list.
So it IS worth plugging away (there's an idea in there for an 'anti-leaving electric appliances plugged in' ad) on the little things, but only when they are relevant and can be tied in to benefits.
I reckon the whole car thing is diverting way too much from more importnat areas that could be more fruitfully addressed.
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