At my talk at Internet World (must post it up on the site one day), I enlivened it a bit with a section called 'mixed messages', basically advocating that these should be avoided wherever possible.
It was a thinly veiled plug for Junkk.com vs. more traditional media, because we are in a position to embrace more relevant ad opportunities and have less conflicting editorial dilemmas to deal with. I had fun showing a page from one online site which had a big blue-chip energy banner advocating renewable electricity atop an article gushing about a device that plugged in to keep your butter permanently spreadable, and a button ad offering a day trip in a Bentley as as a prize for entry next to a piece trashing 4x4 drivers.
But as I have admitted before, things can slip through. We are looking at Google adwords-style revenue for now (while we can't be choosy or find the time to place and monitor every page) that can result in 'inappropriate' clashes.
But it doesn't stop me having a chuckle at others' expense.
And today I noticed this from the invariably excellent Grist:
Arctic Tock ...
Arctic ice may be gone in one to three decades
If you've been planning a trip to the Arctic, better buy your tickets now, because it's a-meltin' fast. (Perhaps you've heard?)...
straight to the source: The Guardian, David Adam, 15 May 2006
I know the environmental rite of passage de jour is a trip to the snowy wastes and all (and I'm pretty sure they were just making an off the cuff funny remark - the article it links to is pretty heavy), but there is a certain perverse irony in advocating one travels up there to see it before it melts, thanks in part to people traveling up there more and more to see it... before it melts.
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