... issue a leaflet and/or press release anyway (it may be so bad it gets coverage)!
An interesting snippet from the 'Prufrock' business gossip section of the Sunday Times, which is usually more concerned with which 'richer than god' mandarin is outsquandering another, and hence needs to invite the reporter along on their private plane/yacht/country estate to ensure it hits the presses. This one was more modest:
Eco rules for the jet set
I'm presuming that opting not to travel at all is another option they advocated (but I guess if your business is travel, then you may decide that is a step too far. At least sustainable is better than nothing).
But I have to say it does highlight how a lot of organisations are struggling to make the whole eco-thing interesting. While an undoubted good thing, switching the lights off in your resort room is, as pointed out, not exactly cutting edge. Some newsletters we're getting are looking decidedly tired. The non-commercial re-brigade are really scraping the barrel. There really is only so much you can re-hash. Guys like Grist still seem to be keeping things fresh, but the global warming debate is tending to circle now, too. What more can you do? I do still revel in Treehugger's news of innovations, but again there is now a plethora of folk selling eco-stuff.
As we try and get towards our next, second (ouch!) and hopefully vanguard of more regular newsletters, we really must weigh the best regularity (I'm thinking monthly to start, down to a maximum of weekly, perhaps with options of full text or summaries) and content balance. I'm hoping that between ideas, features and of course the odd blog I've penned, we will have enough to stay fresh maintain the interest of our audience.
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