As I start to look towards ad-land again as a way of keeping the family alive while the Junkk.com machine secures its foothold, I find my Creative Director juices flow when I see certain ads, and view them critically for strategy and message.
And I am starting to feel that the conveying of anything 'green', despite moves in the right direction, is still tending to draw the short straw when it comes to communicating in the same way and to the same effect as other brands.
Take this Lexus execution. It's a 4x4. But it's a hybrid. So it's evil (official). But also gets off the congestion charge (have to check - maybe not, as I'd have to presume they'd mention that for the Chelsea Tractor brigade's benefit). In fact it is a series of contradictions. But at the end of the day it's a dirty great big greenish SUV for those who still want to be up in the sky, lug half a dozen kids, look spiffy and deflect Greenpeace stickers
I'm not sure I get that from the headline. The subhead tells me it's a hybrid. The first line of copy waffles and then goes off into some very vague areas of fact.
As I dust off the porty, I am encouraged. However, much as I'd like to get such guys' ads on Junkk.com, helping shape them still rather requires me to reach them. And that is still proving... tricky.
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