Just read an interesting story about Wal-Mart (which may translate into ASDA here?) 'going green' in Fortune.
Overall it's encouraging, but again, contradictions abound. I just loved the bit about conservationists pitching to the bosses whilst scuba diving here and hiking there around the world. Nice work if you can get it, but I guess a small price to pay to swing the monolith in tangible green ways. And the CEO has traded his Beetle (!) in for a hybrid... er... SUV. Not sure if that was a step in the right direction or not.
But I think I am most focused on this claim: '[The] argument was simple: Wal-Mart could improve its image, motivate employees, and save money by going green.' Reads like our pitch to ASDA about 3 years ago. This has translated into tangibles: 'On Kid Connection, its private-label line of toys, for instance, Wal-Mart found that by eliminating excessive packaging, it could save $2.4 million a year in shipping costs, 3,800 trees, and one million barrels of oil.'
A lot of the inspirations to have hit these multi-million salaried execs seem a bit 'Well, D'uh', when they are reported as so excitedly coming up with initiatives, but at least they are not (always - there is that bottom line) saying no.
And maybe I have some guys to write to about Junkk.com. Can't hurt.
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