To this guy, because of this: Are you getting warmer or colder on the climate front?
"Good one. As a fellow minority (though I'd say it's more accurate to say 'noisy minority' on behalf of a sadly silent (cowed) majority), it's nice to locate a fellow who has noticed the extremes capturing the headlines, and initiatives from lazy press and pols, at the expense of a sensible and potentially productive middle ground. I have been banging on about this in my site's blog for years now.
And I fire off a salvo daily to the media blogs of left and right (or activist vs. commercial-with-an-interest) agenda-dripping organs, trying to get debate sensible, facts on the table and opinion as objective as possible, free from undercover lobbyists and PR folk pretending to be 'an engineer/climate scientist form Bootle (don’t mean to be rude, but I’ve left that in as it is by coincidence the town I use in my catchphrases. Kismet?) . It's lonely. Ratings and column inches and TV op-eds are to be had from conflict, not co-operation, so I don't get much support.
I'd love to talk more. As an ex-Civ Eng. grad (a few years ago, and only granted on the promise I would not try and build anything), I can handle ROIs, both financial and eco, and like to get a grip on what's being pitched before I commit. And as an ad-man with some measure of success (my own multi-national agency for one) understanding brands and the power to influence the conumer, I can assess what's a waste of time and what Joe Public may go for better than some.
You'll be copping some feedback (dare I guess from deniers and activists, lauding and decrying) for the latter half of your piece.
I don't won't to go there. I see no point. Is there warming? Is there not? Is it man-made. Is it not? Is it man-worsened... let others waste time chewing on that. I have bigger deserts to scorch (I do often have Climate or Carbon opinions you may disagree with).
My mission is to reduce waste. As an engineer ineffciency offends me. As and ad-man I see no profit in it (in fact I see/saw greater profits in not doing it, with PR and CSR inc., a long while ago. Hence Junkk.com). And as an environmentalist and parent I see it as a direction better taken than not. Just in case.
I need help, because what I am doing is big, getting bigger, and I can't cope. And I can't fund it any more.
I've tried government, and will keep on. These guys are morons, seeking career-makers based on draft targets and short-termism.
I've tried NGOs, and will keep on. But these guys have salaries and pensions in mind, and that means building empires first, not solutions. And charities like keeping it extreme to maintain income fighting the enemy on 'our' behalf.
I've tried commerce. But they are so complex now I can't get through to a guy who can commit, even if he/she would. Gatekeepers. Strata. Focus groups. Matrices. Marketing. PR. Production. CSR. All vying for turf.
And I've tried the media. News wants extremes. Enviro wants the game to themselves (The ‘green elite’ is a nice handle, and ticket to a Bali global warming conference – oh, the irony). Business needs me to make (MySpace)) or lose (Boo!) a fortune before they'll meet me in the Ivy.
Fancy trying to DO something together on a basis we both seem to agree on?
Or at the very least can I chat with you about what I think the common man and woman and child feels about all that's being 'done' in our names. You may agree; you may not. But at least hear me out and feed what you will to those you have access to."
I hope he is sincere. I hope he agrees. I hope he writes back. I hope we can do something.
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