Wednesday, February 14, 2007

Dragging On, and Down? - How reality TV is not serving this nation

A caught a piece from the FT (no sub, no access to comment), but wrote to the author, who kindly replied and suggested I resend to the letters page. Here's the full version:

What I read struck a chord in one who has stood and still stands at the other side of the entrepreneur: business angel/VC relationship. With the dubious added extra benefit of being involved with such reality TV shows as well.

There's a lot of talk in high places these days about encouraging enterprise, especially the social variety.

As with anything, having a great idea is the easy part. Putting together a business plan that makes sense, and a team to execute it just notches up the grief factor to a whole new level. But once you get to funding....

Which is why a lot of people are seduced by such shows. With the added attraction of potential publicity, which any product or service can only gain from having, especially to a nationwide audience, for no more investment than some time, small change and some humiliation.

I thought I was smart, but perhaps I was too smart. I had no intention of some clown getting half my company for the price of their lunch tab at the Ivy, especially when I had no idea what the deal would be before deciding on the spot, and with no idea of their level of commitment. I just wanted profile. Sadly, they saw me coming a mile off. And now I realise my cunning plan would still be on the edit room floor.

So what we have is an endless supply of hapless, televisual 'Christians' being fed into... the Dragon's Den.

Great for ratings. Horrible for enterprise. Most with halfway decent ideas now wouldn't go near such shows (at the British Invention Show we were running away from their reps), and are tarring serious, sensible, decent investors with a very negative brush. And as far as the youth of the country is concerned, being a good businessperson now merely requires one being like Simon Cowell, only without the charm and the interesting lifestyle.

It's a disaster for getting together the key, complementary components that make up a great team to push something into the market and turn a profit.

If I had one critique from my experience of the more reasonable varieties of VC/funder, it is that they still expect things to be laid out for them in a manner they can recognise. Understandable, but there are a lot of creative people out there who are not that savvy with or temperamentally attuned to P&Ls, spreadsheets, forecasts etc. Or suits. It's a shame therefore that there is not more effort to establish a proactive and productive interface between these two disparate character traits, to facilitate the path to mutual reward.

There is more to life than just making money and showing how 'hard' you can be. And in my business experience, it's the guys who are very smart, and very nice as well, who really make things happen.

'A great person (ok, I'm PC-sensitive) makes others feel small. A truly great person makes others feel great'.

I'd rather work with the latter, as I know that if they make me feel great, together we'll make others feel great, and that is a quick route to success... and staying at the top.

I attach here a URL to just one thread of a posting to a show you may or may not have heard of - SKY's The Big Idea - where the subject of DD came up. You may be interested. I just looked and there is a brand new posting about DD. Not very encouraging.


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