Wednesday, March 28, 2007

Branson's Solar Spaceship Ate My Hamster!

Green visionary or pipe dreamer?

“the 50-year-old entrepreneur has repeatedly managed to get Hollywood celebrities and other investors to join his ventures."

Bong smoker, more like.

Lord spare us from yet more hype based on celebrity obsession fuelled by the media.

Would we even have heard about this but for that para above?

Yes, it would be nice to think it 'could' work, but as with all things green and topical, the one thing that gets forgotten is the enviROI; the cost to the planet.

A bunch of dipsy celebs boost their cred by blowing chump change on something financially unsound but which does make a positive difference is fine by me.

Getting a wadge of PR by consuming vast resources to screw up the planet even more for my kids... no, I don't think so.

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