Friday, June 22, 2007

The future's a wind-up

I wanted to end the week on a positive note so, despite the title, here it is: Why just a logo is now a no-no

It's an awful lot of journo/marketo guff for what is, in essence a nice simple, relevant bit of eco-A&P.

You're stuck in the middle of nowhere, in the mud, and your only mechanism of survival (seemingly) at a music festival is a device that enables you to spend all your time calling out, listening in or playing Tetris. Go figure.

And because all such activities suck the heart from it in a day (mine lasts a week between charges, and I'm rigging up the solar panel to do the job anyway) you need a juice injection.

So thanks to those nice folk at Orange, you can spend all day further not listening to any music (or at least seeing where it comes from) queuing up for a free handcrank of fresh minutes.

Not sure it's my cup of tea, but then, even though (or because) I'm a customer, I'm not their audience.

Altogether now, children: 'Make sarm noise!'

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