IP, IP 'ooray!

I was away dawn 'til dusk yesterday at an ultimately very useful conference on Intellectual Property hosted by a West Midlands organisations called Fillip.

At first I thought I made a big mistake and was in for a loooong day, as I sat surrounded by what seemed every lawyer in the region, to be talked at by every other lawyer in the region. The seminar pack was certainly not encouraging, as the curse of PowerPoint was again to be unleashed - I cringed when one speaker actually said "I'll just read what's on the screen and, of course, in your notes". Thank the lor' that we were not being billed by the minute!!!

But, as with all things, you have to sift a lot of silt to get a nugget, and they did appear. A fact here, an anecdote there. Bearing in mind the target audience was the SME market, I was getting quite frustrated to have presentation after presentation that was pitched at companies to whom 'only a few thousand' is not a real issue to find, albeit for a key aspect of business such as IP. But one real beacon was Mandy Haberman, of anywayup cup fame, who was a real inspiration (her turning point was sending a prototype, filled with Ribena, in an unpadded box to a Tesco buyer... who called with and order by return), much like Heather of Wiggly Wigglers the other week, not just for her success but the fights she had to (successfully) take on to emerge triumphant. Though it must be said the sheer number of scumbuckets around worldwide (mainly in major corporates) there are ready to screw anyone for a penny is depressing.

I was there mainly for the RE:tie but, thanks to the trusty Lappy Sling, Junkk.com got a look in, too.

One of the speakers was from CadburySchweppes, and seemed keen to talk more and introduce me to the right people.

I certainly came away more than ever convinced of the vale of IP, but also the sheer complexity and cost of it. This honestly does put best practice out of the reach of many at the small 's' of the SME spectrum, and it is always worth trying to get that across.

That was my message, and it was welcomed. In fact, as a consequence of the day, I am now more than happily off on a another tangent, but one I hope will for once be more than productive and even profitable.