Wednesday, July 25, 2007

Looks green. May be green. By by golly...

Some of the world’s leading technology brands are failing to convince consumers of their green credentials - Freelance UK

Seems they are sceptical about the ethical statements made by sellers.

So, in response to this issue, some of the biggest names in the technology sector are actively engaged in 'eco-proofing' their business operations, which does seem to have at its heart a bit more than puff, but the name hardly inspires one to think they are thinking that positively. It smacks, as always, of defensive measures.

Report author Added Value is holding a next Branding for Good Summit called “Green:2.0 - Avoid the Greenwash” in November. Oooo, another summit! Ok, so I'd like to go, too. I think though, just to be different, I'm going to call mine a 'get-together', or 'bit of a chat'.

More information is available at: www.added-value.com

2 comments:

Dave said...

Perhaps they could have Orville the duck as an introductory speaker?

"It's not easy, being green......"

Sorry.

I looked at this with first a little disdain, then with very raised eyebrows. The idea basically is how to improve your greenwash PR!

Essentially, it's 'Let our experts teach you how to totally fool the consumer into believing yours is the greenest brand on the planet'. It probably represents the first in a new series of training courses in 'how to greencloak a product range'!

I wonder if they'll end up producing an entire DVD series and bringing back John Cleese as the main star?

Peter said...

Now Dave, we must get our eyebrow from fully to half cocked, to best reflect what is being served up for our delectation.

Sadly, as it is yet another mint 'to join the club', it wil be hard to see how genuine it is... or not.

Coming soon: 'Eco Tourism the Geri Halliwell Way, sponsored by Exxon Mobil, where green is the new black, um, gold'.

ps; Speaking of my favourite blog advertiser, I am wondering by what stretch the Google bots got a book on Nostradmaus in there.