Tuesday, November 20, 2007
Coundown to Brussels
In one week I head for Belgium to try and 'sell' the RE:tie.
This piece in a trade journal caught my eye, and prompted a reply:
Are trade shows relevant?
Oh, lordy... I hope so! I just one week, I step into a hall in Brussels (I doubt 'Caps & Closures' will seduce many bar the more committed, or keen, but if you or yours are there please say hi) having blown a small fortune on an entry pass, Eurostar (thanks to all the French strikers) and a nice 2* bijou pension quite near the Marriot (I hope), on the odd notion that if I need to meet (to market my eco-related packaging innovation to) those who deal in Caps & Closures... then this is where I need to be to do it in one efficient shot. But... what will it be? A dozen booths staffed by juniors there to sell and not to deal? Seminars with potentially useful speakers who will vanish as soon as they leave the stage? Me sitting next but one (I will say hi to the guy right next to me at the events and in the canteen, but glad-handing every person smacks of desperation) to the Marketing/Packaging/CSR Director of Tescos and not knowing it? And lots of huddled groups of industry insiders who all know each other and are there more to catch up and play golf than find out new stuff? Fingers crossed... none of the above. And, as you say, I will get to meet the guy(s) who are keen to steal a march on the future. But it does cost, and prohibitively so to those trying to visit. And it is only today, with one week to go, that the organisers have released the site to facilitate serious networking. Not much time when I am also trying to coordinate my mobile pitch. I wish it were easier... and cheaper, but nothing ventured...