Monday, January 21, 2008


Ok, part of the new 'sreamling'. And having slagged off major news media long enough for sticking up any old bit of PR they get sent as news, here I am doing the same.

Thing is, some are often worth a mention as a decent attempt at 're' or 'eco' something, and sticking 'em in a folder 'til I get round to it just isn't happening (literally). So I'll have to forgo the in-depth provenance check and hope it's all kosher. Not like soem better funded news outlets do much more. Eh, Auntie?

So here you go, with due caveats and cautions of enviROI advised, a cut and paste (maybe with a small edit or comment here and there) job:, the only UK manufacture of fashion bags crafted from recycled advertising banners, is launching a new range based on banners from Liverpool, European Capital of Culture events.

Including totes, handbags, sports bags, courier bags, weekend and laptop bags – all bearing the Liverpool European Capital of Culture Official Logo, the high quality accessories are made from wholly recycled street banners, and each item is an individual product that no-one else owns.

Paul Gilbraith, managing director, comments: “Thousands of advertising banners are produced for festivals, concerts and advertising campaigns using PVC and polypropylene, which do not biodegrade. Instead of disposing of unwanted banners in landfill sites, we turn seemingly valueless items into eco-friendly fashion. The result is a reasonably priced bag that most discerning fashion conscious people would like to carry.”

Gilbraith continues: “We’ve already approached five major supermarkets with our product samples and are keen to work with companies that manufacture or commission banners to reduce their carbon footprint and improve their green profile and profits”.

Seems a 'why not?' to me. Good luck to 'em. And knowing what's it's like approaching supermarkets myself... they'll need it!

But if the idea is good and all concerned make money... plus save the planet a bit better... why not?

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