Wednesday, February 13, 2008

One for the plot

In a month I stand in a lonely box at the NEC trying to persuade FMCG brands and retailers to buy into RE:tie. So this pigued my interest: Tesco back Dragons' Den-style show to reward unknown brands

Sadly, while there are clues to pursue, at the moment it remains more tantalising than tangible.

Especially as it is probably shot and in the can already. Anyway, nothing ventured...

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