Thursday, February 21, 2008

Too good to be true?

Households correctly sort 98% of recyclates, reveals LGA

Bearing in mind my amusement at stats that seem very precise with no real basis in fact, enhanced by tricks from my ad copywriter days, this could be 'Almost all households in the UK...'

Thing is, much as I'd like it to be true and give pats on backs all round (especially we punters), unless I am missing something key in what is measured and/or how, I simply find it hard to credit.

Then again, I guess it takes a serious level of numptietude to fail to put the glass in the glass box, the cans in the...

So... maybe.

Addendum - CRR calls into question LGA's low reject figures - Or, then again, maybe not. We are not alone.

1 comment:

Dave said...

If you look at the spreadsheet that the figures are collated from, you can see that many of the authorities report a zero failure rate!

I don't think I can be persuaded to believe that!