Friday, February 08, 2008

Well, there's a thing

Marketers warned against making false eco-claims

From Mad - Companies trying to ‘out-green’ each other in the battle for consumers’ hearts and minds are creating a potentially dangerous minefield for marketers, warns a new study from Getty Images.

Getty, which specialises in the creation and distribution of visual images, has launched its latest MAP (What Makes ...

Want to read more? If you do, you can, and it's free. But it's a trial. Here.

I think I've seen enough to get the message. Think is, have the... 'companies'.

ADDENDUM - polar-bears-fail-to-give-right-message - the full-er, story. So see, it pays to know folk who know folk

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