I mean those of 'us' of a green bent, who do get some compo for our efforts:
EcoLogical
At least the little things you, and I, do can lead to a bit of text that can (as writers) go towards our paying for stuff. I'm guessing you get paid for these pieces, and I have high hopes for Google Adsense on my site and blog.
So let's spare a thought to all those being exhorted to join 'us' in our eco efforts, but whose reward stays very much in their hearts, and often at some cost, as you point out.
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