Tuesday, June 03, 2008

An "A-B-C-D Approach to Making Better Products" - a report

The Greening of Design, from A to D

I wonder if I should have used such as this when developing the RE:tie?


48 pages. Wow.

I used to present logos by holding 'em up and saying 'Here it is'. Then I got wise and added the document with all the blurb on the why, who, where... etc. The latter seemed to get a better hit rate, and oddly no one ever asked if the consumer would ever be issued with this information as the delivery van zipped by.

It seems a shame that in this day and age that, without a lot of process, product is now seldom going to be the driver, no matter how pertinent.

Wouldn't it be nice to get back, at least a little, to the old aircraft designers' adage that 'if it looks right; it'll fly right'.

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