Tuesday, June 17, 2008
The first of a new generation?
Or maybe, perhaps, just a clever "aren't we being green" marketing ploy? Full story from the Telegraph.
I'll leave it to you to make up your own mind, and perhaps I'm being overtly cynical, but producing only 300 of the new Honda FCX Clarity, their new zero-emission hydrogen fuel-cell car, does seem rather pointless to me, especially when you read that they are only going to 'selected' celebs and media luvvies.
I hope I'm wrong, but if they are that convinced of the technology, which does rather sound like a viable and fairly environmentally friendly way forward to me, then surely they would have plans to scale up to mass production far quicker than on a ten year horizon?
Marketing Blog - Low cost commuting & free parking in London - JM Addendum - As we're on a roll:)