Tuesday, March 10, 2009

The Re-hiearchy, and who rules? With what?

How much Co2 in a Coke?

And how much PR, CSR and sales from ADDING reuse to the deal.

Of those listed, two are tamper-evident users. Coke of course owns Oasis, which is applicable, too.

RE:tie anyone?

That said, I do wonder if any consumer will really get their heads around all these numbers as they peruse the aisles. So.... maybe having a freebie with an end-benefit built-in may add to the appeal?

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