There's talking the talk. But it will always be 'money rules' first.

A new day, a new opportunity. Though I might have forgone any pussy-footing.

When food packaging can reduce climate change gases

Reduction of any consumable will inevitably reduce GHGs.

However, in a consumer society there are pragmatic constraints and limits, and they need to be worked towards.

Other mitigations can include recycling, and it is clear there are many issues surrounding this that can be improved from all sides, though I'd say the public is the only one doing their darndest in the face of some epic finger-pointing distractions from bottom-line driven business and quango-ridden, target-obsessed authorities. About the only binding feature would seem to be bonus-structures.

I had not before heard of Morrisons' Keep It Fresh test and packaging laboratory, and will try and track it down. Some of the insights are already surprising: 'We have found, for example, that wrapping peppers in plastic has no impact on freshness or quality so we have stopped doing it. But wrapping cucumbers in recyclable plastic - a target for anti-packaging campaigners - means they last five times as long.'. My question would be more along the lines of 'why on earth had you then gone to the cost and expense of wrapping those peppers, for so long, until now???'. Ignoring history seems to be a feature of senior types in the news at the moment.

The 'Great Taste Less Waste' campaign is also to be lauded, though I hope the sticker labelling will be clear to an already confused public assaulted by various initiatives.

And for those who do still end up with packaging material, especially plastics, they'd prefer not to throw away, might I direct you to http://www.Junkk.com, which tries to help with reuse ideas. There's even a competition running currently which is trying to motivate through reward... a bit of a novelty in many quarters.

Morrisons may even be inspired to hook up with such a low cost-high benefit initiative.

Though the last time we tried, with them, they said their foyer need to be kept clear of distracting promotions such as sharing the joys of reuse, as customers 'didn't like it'. Ironically the day that rejection email came in was the same our local store felt a conservatory company was actually indeed worthy of the space in question.

There's talking the talk. But it will always be 'money rules' first.

I really hope a PR, and maybe even the author reads this.