No waste like... TV waste

Last week I watched a new BBC programme: No Waste Like Home. Basically a reality/makeover hybrid revolving around consumer environmental issues. So far, so planet-saving (they seem to have nicked a lot of the clichés we have already 'homaged' - the difference is of course subtle, like eccentrics being mad people only with more money).

And at this point, I must declare an interest, in that we (well, my family) applied for a slot, on the basis of 'any publicity...' . And no, we didn't get selected, which is getting to be a habit at the moment. But I think I know why. We were too normal.

Though it was not car crash TV... quite... it was clear that the primary objective was extremes.

I'll dispense with the other of the two families featured in three words: Stepford and Sons (ok, seven: plus daughters and wife). Some purpose built CGI (though it was real, I think, as were the occupants) eco-dream home. Then a few quick allusions to stuff that's great when you do it from scratch, but tricky and costly in the kind of home most of us live in. And that was about as much time as the programme spent on them, too.

Then we got to the other extreme... family. About as nuclear as you could hope in composition, plus the fact that they needed a power station powered by same in their garden to run their lifestyle.

And what a lifestyle! For reasons not fully explained (we should have a gas supplier so generous) they hadn't had a gas bill for a couple of years, and so it was ‘turn up that dial’ on the thermostat (the use of which, mysteriously, no one explained to them despite it being ok to install a full solar system on the roof). The place was also lit up like Margaret Beckett's office during summer recess, and they specifically bought pineapples to throw away.

The slightly sanctimonious voice-over left us in no doubt as to their wicked ways, complemented by an affable but rather peripheral presenter who tut-tutted and came out with statistics that meant little to me.

There was some car-crash, and the inevitable post-shoot editing, with the main victim being the hapless housewife. She actually did have a few good points to make (if anyone has tips on how to make a towel dry in the sun without ending up like an emery board I'd like to hear it. And also what one does when it rains which, in the real world, it does in the UK).

But the show did have some nuggets that I would have liked to have seen developed further. For instance the fact that there is no need to wash anything above 40 degrees as modern washers/powders are designed to work at that. My wife would take some more convincing on that, but it was just kind of stated and that was that. Also there’s a composter that takes dead bodies… well, meat and gravy. I wasn’t convinced about that. But if I can so dispose, then our weekly bin bag gets even lighter.

It ended with the £10,000 pa annum saving the family was in line to make if they followed the new regime. Minus, one presumes, the cost of the new solar system, the spiffy chicken run (no old stuff here - all brand new plastic huts) and if they all live in the dark wearing jumpsuits (a fashion trend I reckon the tweens may tire of ‘in, like, ‘bout a munnet, Vickuy!’) to save washing.

I'm afraid this show did not engage with me at all, as it completely involved, if I can say something so contradictory: unrealistic stereotypes. Neither was anything like my family, which is trying, and doing, its best, with mixed information and the practicalities of modern life almost all but ignored. Reuse was mentioned, but not in any way I could really get to grips with, at least in ways we're trying to do with Junkk.com.

But something is better than nothing, and getting people to think about re-everything is always to be lauded. Just so long as they don't alienate those who could be swayed in the process. Next week it looks like we have an Osbournesque teen saying 'whatever' when she gets grounded for leaving a light on.

Not another convert I suspect, but still good for ratings?

And the winner isn't...

I really must figure out how to check my blog archives. Somewhere back there is one I recall posting about our entering this awards thingy. It was a fair amount of work, and all last minute dashing over a weekend, but we made deadline. Plus it was only (hah!) about £30 to enter.

As you'll gather from the way this is going, we did not make the shortlist. I only found this out because I just had an email saying who had.

I really thought we were in with a chance, otherwise I wouldn't have bothered. Awards can be a real distraction, and an expensive one. But like a gambling addict, you always wonder what would happen with that next roll.

It's the same with a funding application. It's great when you 'win', but when you don't you're just left wondering why. Not always for sour grapes reasons, but it can be hard not to go: 'what...them? But ours was...' At least with awards you do get to see who won, as I have often had my requests to get more information on even the names of successful funding applicants provided, let alone why ours did not make the cut.

More pragmatically, to avoid future wastes of time and money, you really wish you knew if it was it not 'on brief'? Did it fall down the back of the cabinet? Was it pushed? Sadly, the rules of entry usually preclude those unbestowed upon from posing such questions.

As no one is doing what we're doing, there's nobody 'better', so below is a link to the guys who made it. If you have an idle 5, see how you think to they stack up against our offering in the various categories. Feel free to say 'you wuz robbed' to make me feel better.

http://www.startupsawards.co.uk/finalists2005.html

And may the best .com... make the greatest impact, and positive difference via their online audience.

Winners are not always those who win awards.

And a blog is much better therapy than punching out the wastebin.

The best **** for the job?

In these PC days, that **** stands for a term applying equal gender preference and descriptive correctness to those about whom this blog is about.

At one of (long story) my universities, I had my first real taste of organisational politics. A very popular and respected professor died, and obviously a successor needed to be found. I had assumed that the gently grazed quadrangles of academe would simply move in concert to arrive, unhurried and in a civilised manner, at the most appropriate choice, and life would continue as it had, and always would.

What transpired was feeding time at Jurassic Park. The gloves were off and the claws were out. Every half-baked doctor, senior lecturer and visiting whatever had kicked off their tweeds and were in full combat mode, slashing and burning their way to the top, taking no prisoners and laying waste to peaceful hamlets of teenage (or in my case, early twenties) naiveté and belief in the goodness of man (or woman).

Once the cement dust had settled, the victor got their spoils, and spoiled they were. Camps had been set up and though a hierarchy had been re-established, it was one based on fear. Because the person who made it was not the best choice for the department, the students or the profession, but the guy who had sucked up, been seen to be doing (at the expense of doing) and devoted most time to their careers at the expense of their job.

And so it continued. My father, a hugely successful and popular sales director, found himself shafted and sidelined within months of the firm’s founder, and his friend and mentor, dying and the 'board' taking over. Anyone from the old guard had to be removed, no matter what. Even if, as it transpired, the sales crashed as a result. Back then I wondered what the shareholders thought of that, unless the link was not made clear to them by the guys in char.. oh.. well.

Golly, I could go on. Suffice to say that in my 'employed' ad-career, every time a memo hit my desk saying ‘I’m pleased to announce a new... [senior to me anyway], I dug out my CV. Within a month I knew I’d be mysteriously ‘no longer quite who we need in this position’, when their mate was.

So I read with interest, and a certain deja d’oh, new research that suggests 'ambition, authority and assertiveness are the main characteristics that shareholders look for in a business leader but they are, in fact, the most likely traits to hold a business back… while staff sought leaders that nurtured, supported and empowered them and were willing to delegate key tasks and share knowledge; and managers who are willing to listen to what they have to say and engage in open and honest dialogue.'

I once pinned up one of those inspirational do-dads that said something like 'Truly great leaders only employ those who are [more talented] than them'. As the owner of my company I could but agree, though felt the need to add 'so long as you’re at the top or own 51% of the company.'

I was then at the peak of my then profession, and dealt only with the same level of those with whom we engaged. On the whole, they were a pretty good bunch. Now I am at the bottom, and am again having to work, alongside colleagues, with too many petty folks who would do more for their organisations, and those they are supposed to serve, if they spent as much time actually doing their jobs as trying to jostle for status, title and short-term points.

Fortunately, there are those who make the effort we invest worthwhile. They’ll be the ones reading this blog. And I’m pretty safe, thinking about it, saying the others will not.

I can only hope their current and future leaders are smart enough to figure out which ones are which.

Lord Lever had a point

There seem to be a few guys credited with this one, but I'll give it to his lordship for now. Basically this captain of industry said of his empire’s advertising: 'Half of the spend is wasted. Trouble is I don't which half'.

So I'll make a quick plug for Junkk.com here and suggest that 100% of any spend on promoting neat 2nd Use ideas for your products is pretty much certain to get exposed to the absolutely the right folk you are trying to reach with your 're-message'.

However, it won’t if I don't get cracking on making the site as useful as it can be to attract these fine folks. And I am concerned about my own percentages. Of time that is... ticking seconds lost forever.

I seem to be repeating the mistakes I made with my ad agency. The more established we got, the more time I was in meetings and the less time I spent creating. And as what I created pretty much was what we flogged, that was a problem.

I have just realised that I have barely whizzed around the site lately, and have certainly not measured a pack, taken its picture and uploaded same, much less had an idea to go with it. Plus I'm looking at about 200 separate emailed newsletters, just because was away on Monday. I really have to figure out RSS feeds asap!

So, if you call and Emma says I'm in the shed, please don't take offence. I have a planet to save... as soon as I've done the same for my business.

Strange things on a train

Yesterday I went to London. And it was very worth it. Because I'd been asked by our marketing agency to meet someone who is very concerned about reuse, recycling and waste in her sphere of work, which is the student population of London. Although it is really no surprise, the numbers of folks, and the consequences of their living and working in London even for just a few years, are quite staggering. And the nice part is that Junkk.com is already being seen as a potentially very good way to engage with this audience in the areas and ways we know, and perform, best. So look out for some rather fun new initiatives coming very soon!

Moving on, there's no real 'theme' to today's blog (at least none yet... let's see what transpires), but in getting to this meeting a few unconnected things became 'blogworthy', and I guess now’s as good a time as any to mention them.

We're still juggling with the optimum enviro/eco[nomic and logical]/convenience way to do the Ross to & from London trip, and for this one I opted for the train to Paddington from Newport option, with obvious consequent costs either side of that. What was interesting, and depressing, was that in the several weeks since I last did it, the cost of parking at the station had gone from £4 to £5.50. That’s a 37.5% hike which, I'd say, is a tad more than inflation. How on earth are we to encourage good travel practice when such things take place? And unless it is just a summer lull, I could have parked my car sideways across several bays and still had a 30m zone around it, so empty was the lot. Market forces?

Finally, the joys of train travel. Can't really fault it, though between the odd delay here and there my 1 hr 'buffer' was used up and I did only just make the meeting in time. But what I really loved was the total 4hr opportunity I had to read a book, which I have done almost as often as Victoria Beckham in recent years. Just too many emails, reports and articles around Junkk.com's business to fill the day!

Of course the book was about the same thing, but at least it was a book. And what a book it was, despite a misleading quote from that well-known person in this field, Ben Elton (?), saying 'Be scared. Be very scared. But be sure to read this book' (I would have re-written it, Get annoyed. Get very annoyed. Read this book and then get cracking on holding those responsible accountable). But let me recommend 'Rubbish' by Richard Girling.

For what it's worth, and if you're reading this it must be something, I really rate him and his writing, as it is what I aspire to with Junkk.com. He is agenda-free and in no camp but that of common sense, and owes nothing to any side, by they be arboreally amourous, bureaucratic box ticker or grasping capitalist. It is on the whole depressing reading, to be sure, but mainly for the vast waste of time, effort and money that's been worthlessly consumed so far in trying to address… waste.

I need to find him and hopefully make him aware of what we're up to. He posed a few notions I'd like to think Junkk.com would neatly address, and he would be a good person to have onside from whom to seek advice and, if we are lucky, endorsement. Or, if we're really lucky, constructive criticism. There are very few around capable of that skill and if we are to succeed it's one of the most valuable of all.

Any closer, and common sense gets it!

I loved Blazing Saddles. There were more iconic scenes of high satire delivered in a lowbrow manner than just about anything I can recall. And one of my favourites was when the black hero is surrounded and his foes are closing in. So he whips out his gun, holds it to his own head and says 'any closer, and the [originally a pejorative term reserved for one set of society about whom it was used in description by another, but now neatly co-opted for their own exclusive self-reference] gets it!'

Of course, the bad guys back off.Which is not quite the best analogy I needed for today's blog, but it's close enough. Shooting yourself is a poor method of survival in the real world. Even if it is the airline industry, so I should have mixed feelings. I wonder if BA’s stand down bought the planet a few more days?

I have never been in any job situation (straight from the ad world where employee rights, stability & security were non-existent, to self employed, where I was/am my employee and stability and security remain pretty much non-existent, but at least marginally more under my control) to really get to grips with the mentalities involved, but for the life of me I have never been able to figure out one thing in these cases.

And that is how anyone working for a company in a competitive environment figures the best way to protect their future, job security and improve their pay is best served by crippling it? It would seem the personal suicide is, to mix my metaphors, also alive and well in the UK.

I don't see me ever opting to use BA, especially in summer, and there are plenty of other airlines around to get me where I need to go. Marketing note: preference given to most fuel-efficient fleet.

Shame is, it's not really the fault of the management (for once, unless you count woeful (market) intelligence and hopeless contingency planning). And now it seems it may be a ‘plot’ by ‘elements’, that just makes the strikers all the more dumb to take the rusty nail from them and stick it in their own flesh.

Unless employees get to see the totality of their jobs in terms of responsibilities to their customers, their co-workers and ultimately themselves and their families, they pretty much deserve anything that happens to them.

Hopefully those others stranded to the four points of the globe with luckless passengers may share this notion with them upon their return.

Losing our deposit

Well, that didn't take long.

Emma has marched across to demand that we don't just comment, but actually do something about it. Deposits, that is. So I immediately reached across to my phone to dial... er... them.

So while that aspect of the hunt gathers pace, I can but do the only things I have been able to do for a while, namely write a blog first and then rope all and sundry in to figure out how to make things actually work. Well, at least we do have a website.

Emma has merely confirmed for the current yoof end of the market what I had remembered of mine, namely that instead of a bunch of over-subsidised schemes telling kids to do the right thing, her brothers used to do it because they got rewarded. One-munchkin search, collection, separation and delivery systems all in shorts and grazed knees.

So.. great. Now I have another task to fill my otherwise empty day, nights and weekends.

I'm thinking to start we need a poll, and possibly one using our localisation facility, so we can get some meaningful data to take to them when the time comes.

And on the not-too-unlikely assumption they remain under their rocks, maybe if it proves popular enough we'll just ignore them and just get on and sort out something ourselves. Which will show.. them and serve... them right.

You know, this is not so much a blog, but turning more and more into the Junkk.com job sheet.

On the hunt of them

With much gulping (which is also a small hamlet just down the road) we recently committed to a paid subscription.

Materials Recycling Week is pretty high on the 'does what it says on the tin' list of titles, so I won't waste much effort on what they cover, save to say a largish wadge is in areas we'll politely note and pass over (though as an ex CivEng some of those waste munching machines look way cool - I'm thinking of doing a Tomorrow's World type 'how it works’ - with cutaway - on the site).

But we did deem them worth staying abreast of as they also get first dibs on a lot of re-stuff in the consumer domain. Plus they were nice enough to write about us a while ago, so I don't feel the pain of the outward funds so keenly. It seems a worthy read: http://mrw.co.uk , to repay the compliment.

Opening my first edition, I was confronted by a very interesting article by their editor, Paul Sanderson, essentially posing various re-related consumer questions, such as why there were no longer any deposits on pop bottles any more. As it is one we at Junkk.com have been asked, and still don't know, I rang him to see if he'd had an answer. Seems not. And this is from the heart of the UK recycling universe!

Between us the best that we could come up with was that 'they' had said/decided that a) it wasn't practical, b) it wasn't financially feasible or c) the consumers didn't want it.

Now, especially on the latter, I have yet to meet a consumer who didn't see merit in it.

And frankly, we at Junkk.com see it as a great way to build something in that not only gets people to bring things back to regain the deposit, but as they are making the trip also get rewarded.

Now all I have to do is find 'them'.

If you have any hints where to start… much appreciated (which is just across the river from much gulping) :)

All the news that's fit... well fit

It's always a good sign when anyone comes to see us here for business. We're a tad in the boonies, and not so easy to get to, so when they make the trip we really appreciate it. And it almost always heralds the start of a beautiful relationship, because at worst it shows they like what we're up to and would like to help, and at best it shows that they can see the potential of what we're up to and the value of being part... and hence want to help. We don’t mind a little bit of mercenary forward-thinking when it endorses our concept.

So yesterday was a big day for us. Because we were meeting to discuss all sorts of issues surrounding our imminent dedicated daily news feed, with the lovely folks who will be providing us with it, Adfero (http://www.adfero.co.uk/).

The partnership now seems the most logical thing you could imagine, but the irony is that it almost never happened. They had a booth at both the recent Online Marketing Show and Internet World shows. So did we. In slack moments they popped by to see what we were up to. We reciprocated. But at no point did either side say 'you know, we could work together!' (Of course, that may be down to the communications standards on our respective stands).

It was only a few weeks later that I sat wading through a bunch of material we'd gleaned from the net that day, getting frustrated that we didn't have the copyright to reproduce it or the time to get in touch with the protagonists to rewrite it on Junkk.com. Then it sunk in. So I called. And they came. And we exchanged a lot of stuff. And they came again. And soon, very soon, we will have our very own homepage daily news, crafted to our audiences. Plus an ever-growing searchable archive on specific topics.

So a few mad panics this end in the next few weeks re-jigging the site design... again.

But it gets better, though, naturally, more complex. It hadn't really sunk in ('til Tom of Adfero mentioned it) that by doing this we were becoming even more valuable a resource. We'd be coming up with stuff in an area that's not very well covered, and in a style which is, well, pretty unique. This will attract an audience. So while WE are daily signing up for, receiving, reading and gleaning nuggets from countless sites and feeds on all sorts of topics, pretty soon we're going to be one too and have all sorts of folks doing the same for us.

Which means that on top of trying to get to grips with blogs, pods and whatever, I now have to grasp and master a whole new raft of initials like RSS and XML. Only this time there may even be money it, so I'm all eyes.

Size Matters. Or.. matters of size

For as long as I can remember, the most useful units of measurement were double-decker busses and football fields. It was thus that I managed to get to grips with the height of Nelson's column and the deck area of the USS Nimitz. I'm afraid 30,000ft didn't quite do it for me when it came to figuring out how high vapour trails are.

And with that neat link, I think we need some more user-comprehensible terms for all the enviro-stuff that's flying about. Or, for that matter, being dropped in the ocean. I really can't get to grips with a ton of CO2.

And what happened to the ozone hole? That was once the size of the Isle of Wight (another good measure), and then Antartica.

Now it doesn't get mentioned, I presume, because it's not an issue thanks to roll-on deodorants (which we at Junkk.com favour not just because they don't squirt pressurised gasses around, but have truly neat bits ‘n bobs to make stuff out of).

But for now, if anyone could get us on track of a decent, cheap, preferably recycled material vernier calliper (accurate to at least 1 millimetre or better), I'd be grateful. We need an incentive for kids to measure things with for the site, and I'm not sure Tescos will let them bring a double-decker in with them.

'Everything is inevitable' says Junkk.com CEO

I am a lowly paid person with little authority and not much more responsibility. This is about to change. For I have figured out where the road to true power, privilege and success lies: do nothing, and just for good measure make sure the consequences of this inaction are covered by a suitable disclaimer.

Hence I have collated the collective intel of a million monkeys and their typewriters and can state categorically that pretty much anything is inevitable, if we wait long enough.

There, I'm covered. My status in the halls of influence assured. May I have my index-linked salary and pension now, please?

Carrot vs. Stick

If you have kids, and I'm sure many of you do (or may even have been one), there are a few basic rules for getting on. ‘Spare the rod, spoil the child’ may have passed into law-enforced PC oblivion, so suffice to say that even with one's nearest and dearest it's best to build the structure of a reward on the firm foundation of what is and is not going to be tolerated, even though the 'or else bit' gets a bit vague these days.

I was reminded of this the other night when watching a programme about Hiroshima. It was very good, if distressing to see the sheer extent of the suffering of the truly innocent (though by way of dispassionate explanation, it was war, and you as dead from a atomic blast as you are on the end of a bayonet, but that is perhaps a topic for another time).

What was interesting, as I did not know beforehand, was that prior to dropping the bomb the Allies had decided to soften their demand for unconditional surrender to take into account the sticking point of the whole Japanese 'Emperor is all' mindset. Basically a bit of a compromise to conclude what was pretty obviously a done deal. Trouble was, this got interpreted by the 'nothing to lose' chancers on the other side as a sign of weakness, so they basically went from thinking about ways to surrender to telling the Allies to stick it, thus ensuring what came to pass.

So on to today, and I read that Iran has told the EU to.. er.. 'stick it', despite offers of political and economic incentives, designed to dissuade the theocratic Middle Eastern state from building atomic bombs. I'm not encouraged that we have any statespersons left with the balls or skill to deal with this. Even those who have read enough history to avoid repeating it. Danegeld... Munich anyone?

A bit like our own homegrown travails, we are reaping what we have sowed by our own ineptitude. Doing nothing is usually more dangerous in the long run. Look at the climate issue.

On a happier note, Junkk.com is just getting more carroty every day, with a raft of new initiatives I can't wait to share. Watch this space. Well, the one to the left on the homepage anyway.

Lack of Definition

I just have to make this quick topical comment.

Why do the autocue-reading vanilla cones and suit-capped bouffants on the news keep saying that the Shuttle landing has suffered another 'setback'?

It's a simple delay, built into the operational parameters, to await the optimal landing conditions across a selection of sites. I know delay doesn't quite have the same sensationalist cachet as setback, but if it's a slow news day, try and find some other news guys! A surfboarding tortoise would be preferable to wheeling out the endless series of talking heads to say that it's going round in circles waiting to land because that's what they've planned to do all along.

No news is no news.

I for one, especially for the sake of their families and colleagues, wish the crew well and happy landings. Until they do - end of story.

Fan Mail

During one of those long hot summers in my early ad career, we were all sweltering as usual as there was no such thing as aircon in our office. Instead there was one small tabletop job that perched on a filing cabinet behind an account director of less than spectacular popularity. One day he was pontificating away with his feet upon on his desk and his chair rocking back against the cabinet. And the inevitable, blissfully, took place. I couldn't resist. 'That's the first recorded instance of the fan hitting the s**t!, I exclaimed, and the acclaim I was accorded from that moment on more than made up for the P45.

Which brings me to today's topic.

In the mail wasa hefty envelope from one of those agencies tasked to (help) stop us do stuff that is not as environmentally sound as it may be. So far, so noble.

Amongst the various letters and posters and flyers and leaflets (though to be fair they do suggest we ask for some, though I presume not all, online) there was a piece of wood attached to a piece of card, to form a sort of... fan.

On one side was written: 'Here's one extra way to keep cool without extra carbon emissions'.

Now I am as big a fan (excuse the pun) of interactive DM as the next guy. But as this was from a 'don’t waste’ agency, and it patently did involve a few extra carbon emissions, from its construction to delivery, no matter how good the message I feel the need to take the messenger to one side for a wee chat at least.

Especially as tucked away in small type around the rim on the reverse was this: 'Not a fan? If you don't plan to use me then please return to:...'

I wonder what the cost all round (financial and eco) would be if I did, per unit.

But in the spirit of their message I am now getting cracking on a structure you can make from the obviously often necessary business mailings one has to send out in the spirit of communication. Just like our very own Folda-Holda.

I wonder if they'd sponsor me?

Off form

What is it with forms? Or rather, those who send them out?

How come they can never make them reflect the possible answers, and certainly never acknowledge context. Or that ambiguity may mean there is not the definitive answer they demand.

I was... am... a writer, and certainly like things to say what they mean, and mean what they say. I’m also a scientist. So if asked how many angels could dance on the head of a pin I'd probably first need to know if they were doing the Tango or Waltz. And I flatly refuse to sign anything unless I agree with everything I am being required put my name to, or at least articulated in a way with which I am comfortable.

I lost out on a job opportunity a few years ago, having gone through a series of very successful personal interviews, only to fail a psychometric analysis. I know why, and it wasn't my answers. It was what I didn't, or refused, to answer. The pin-strip and braces kept insisting I had to tick a box when the accurate response was not adequately represented in the options, and then got in a snit because I was pushing his £300/per fee beyond the assigned time for his secretarial services. I hope the company found the compliant box-ticker they were seeking.

Government is always a rich seam. My wife got confused with a census form when she had to put herself down as either Oriental or Asian, when she considers herself to be both.

And I had a fun series of exchanges with a funder where they insisted I sign a form that I couldn't and wouldn't, which ended up with me sending a blank form along with a 3-page letter to put important issues in context. I'd had the money so was none too worried, and never heard back, so I wonder what happened there?

All I ask is that if you can't deal with the possible answers, then don't ask the question.

So enough with the forms, and if you really want to know something, ask me in person and be ready to work with the reply I provide. Or if you have to have it in a form only a computer can love, at least put in an option in there like:

[ ] none of these allow for a valid feedback on this question as posed, please call me to discuss on....

And then doubtless file my reply under 'not understanding/cooperative' and put me in another neat box, instead of wondering if your way of asking questions is flawed.

Up in smoke

We at Junkk.com try to be mercifully above... below.. well, slightly off to one side of the great 'who's got the biggest ecowilly' contest, where one defender of all that's green and good have a got go at another. However, as it's just me....

What really could not go without comment, albeit poorly-balanced geopolitically, ecologically and bigger picturely, was the following I just read, under the title :'Shuttle Commander sees wide environmental damage'. Commander Eileen Collins is quoted as saying astronauts on shuttle Discovery had seen widespread environmental destruction on Earth and warned on Thursday that greater care was needed to protect natural resources. "We would like to see, from the astronauts' point of view, people take good care of the Earth and replace the resources that have been used."

Scorched earth. Billowing towers of greenhouse gasses being expended to convey just a few privileged individuals around in their expensive vehicles.

Obviously she was not gazing down on her own launchpad.

Now, if we could just get a cow into orbit using its own methane as fuel...

A mighty Whoosh

This is not, as might first be suspected, anything to do with wind, at least not of the 'minced moorhen' or 'Dorothy Does Birmingham' variety.

It would appear that it is indeed the bovine population's flatulence that is posing a bigger threat than any SUV ever can. At least in LA. I can actually get my head around this.

To save the planet I guess I could get used to veggie burgers, but in the meantime there is really only one solution. And have I got a good use for a BBQ sauce bottle. With Junkk.com always there for seconds.

On balance

On a dark day recently, if only one of too many, two men died.

Both were the innocent, unwilling victims of violent people who do not value human life, and through some warped view of their own and their position in society decided (either with malice aforethought or spontaneously, with perverse rationality or under the influence of something... I really do not care) to attack without thought for the consequences.

Their intention, sadly successful in both cases, was clear.

Which made them murderists. Nothing more. No other 'ist' or 'phobe'. The clear, main linking fact was that they sought to kill, and need to be caught and prevented from doing so again to protect the rest of 'us'.

But somehow this plain fact has somehow been obscured by a media-driven society and an overly sensistive and reactive governing system. Hence these two deaths, the circumstances, the protagonists and the follow-up has taken two very different paths. One has become a circus; the other all but forgotten already. Yet the simple facts remained the same.

But that does not provide nearly enough for an angle to be found; a way to spin things out, then analyse and comment. To stir things up and then reap the ratings from the consequences.

So the coverage was not balanced, and hence neither was the response. Labels had to be applied. Pigeonholes filled. Agendas promoted at the expense of the only real issue.

Innocents deprived of life by Murderists.

It's good to chat

Well, our first internet chat room interview passed off without a hitch, assuming you don't count my touch typing skills which, combined with a postage stamp-sized text box and no Spellchecker, resulted in some interesting versions of words.

See it here:

http://www.theenvironmentsite.org/Forum/viewtopic.php?t=2970

My fears about getting a full answer across were unfounded, Adi was a most gracious host, the participants proactive and we look forward to all who took part (or reading subsequently) gaining a little from the experience.

Taking Time

I used to have a bumper sticker on my car: "Copywriters have to do it in 30 seconds or less'. Perhaps the greatest discipline, and value, of my profession was communicating (and better yet persuading) in, or via, our words in as limited space as possible. The best vehicle was posters, which I love. I believe the rule was '8 words or less', though this did come with an extra 1000 in the form of a complementary picture. But as (Mark Twain? You'll gather I have memory as hazy as it is selective) said, it takes a lot of time to write a little.

It's no excuse, but I don't have a lot of time. Which is why this blog sometimes is more a stream of thought, best got down and out than not at all.

But I also worry that the pendulum has swung too far (as it inevitably does), and in demanding the merits of brevity we are also losing the value of consideration. Sound bites. 30 second elevator pitches. ‘I'm afraid that’s all we have time for... ‘ says the fragrant TV vanilla cone, cutting short a discussion on terror to a skateboarding tortoise.

Take our forthcoming online chat. Someone asks: 'what do you think about recycled paper?'. How long have they got? But the system (literally in this case as I think there's a limit on how much you can insert on an ICQ exchange) and the attention spans of all but the poser pretty much demand that we say something quickly, without opportunity to create context, explore options and establish the grey in amongst the absolute black and the white. This leads to mistakes, misunderstandings and protracted follow-ups.

We hate wastes of anything. But I do wonder whether in our obsession with saving time we sometimes end up wasting even more of it.