1) It has to be the most commented/followed up upon (interestingly). Sorry HSBC.
2) I am impressed it is still being commented upon after all this time, but worry many might miss it in archive (I get a notification; I'm not sure if others do).
3) It has attracted a lot of very thoughtful, considered feedback, which is just how I like things here to proceed. The most recent is typical and most welcome. Check 'em out.
I think not! That's a claim waaaaaaay too far!
Further to the post earlier about 'green banking' (below the Live Earth post), HSBC now claims to be carbon neutral! From Carbon Free news.
"HSBC says it is the world's first major bank to become carbon neutral and has committed a further US$90 million over five years to reduce the bank's impact on the environment through a series of initiatives ...."
That's a hell of a claim, and seeing as there is no clearly agreed definition of carbon neutral - I'd love to see just how they attempt to justify it! Is every branch and office now generating its own renewable energy? Or does every branch and office now only use electricity from renewable sources? Does no-one travel? Are all new branches and offices built to be super energy efficient? Are all existing branches and offices being updated to be super energy efficient? Are all consumables and replacement equipment items that they purchase manufactured to zero carbon emission standards?
I'll bet they can't answer yes to any of them!
The only possible way they can justify this claim is by using considerable carbon offsetting, by paying someone else to recompense for their carbon emissions; which, as we have already pointed out on several occasion on this blog, is akin to ordering a diet coke alongside your double burger and claiming it to be part of your dieting program!
Greenwash, green-bullsh*t, green-veneer, green-smoke and green-mirrors. A veritable green smorgasbord of false, sickly green tosh. What's the betting that they are claiming to be carbon negative within a few years time?
ADDENDUM (via JunkkMale):
HSBC gives key marketer ‘golden handcuff’ offer - may explain something (or not), about the state of ads (especially 'green' ones) these days, if bankers are running the marketing.
ADDENDUM 2 (JunkkMale):
To add a hyperlinked URL to the comment posts
HSBC on climate change and Stern - well, they are devoting a lot of people and stuff to talking about it!