Tuesday, August 28, 2007

Negative media. Negative press.

A gorgeous weekend. A green, secluded garden. So, for the first time in a while, I decided to invest in actually buying the paper to read under a tree as opposed being glued to the PC.

And while there is much that is available, not to mention free, it also served to remind me that, beyond enjoying the process a lot more, there is a great deal one can miss by not being confronted with a page rich in eye-corner editorial delicacies... and even the ads. So look out for a bumper crop of blogs soon... if I remember to go through the tearsheets.

While by no means the most significant, I'd like to share this first. It was from the TV section, and was/is a review for a show on BBC3 tonight, called Outrageous Wasters. Tellingly, it is entitled 'Recycling is bad', and as I doubt it's online, will reproduce the rest here: 'A good example of outrageous waste is making a four-part series, with all the use of resources that entails (a point many finger-wagging production outfits should remember, especially when a helicopter is sent up to show us how dire the land below is becoming), when the key points can be put over in a single programme (or have been covered to death elsewhere, though I guess I should watch to see what new 'insights' we are offered). Pointless, energy-guzzling duplication is certainly evident here, as the family learn essentially the same lessons as last week. They are simply told off for their prodigal ways, and then sent to boot camp as penance and face pressure to repent and reform.'

Quite. I was aware of this programme, but really could not be bothered to watch, as even by its own trailers could see the format that was coming. And I am bored to death with being confronted with extreme examples who are then sent to a gulag. Neither aspect is a true representation of what most of us face, and how we behave, and the 'solutions' simply make me want to go and buy a Humvee.

Where are the positive stories that I know exist and can be used to inspire? Why can't we get an eco-Plue Peter or Tomorrow's World to show people all the great ways there are to profit and save from innovative e-practices, rather than this endless raft of shame, humiliate and punish? Yes, we do get a a few such as 'It's not easy being green', but these are quickly identified as being very idealised situations, funded by massive production company input.

Makes me start to think about Junkk.tv, if I could afford the URL.

But at least it may avoid the kind of review that has a headline like the one above, and a consumer reaction like mine. May even help towards saving the planet, in case that ever really is the makers actual intention.

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