Monday, March 17, 2008

EVENT - National Downshifting Week

No, not an attempt by Top Gear to squeeze a few more G's and reduce the mpg's by dropping a gear to take each corner sideways! Much more mellow... and green.

I came across Tracey Smith as a like-minded soul just trying to do her bit, and sharing stuff in a slightly more practical, less dogmatic way than most.

And we've stayed in touch off and on ever since. Well, thanks to my getting my digit out and sending off the newsletter, we ended up having a chat, one thing lead to another thing, and...

Well, for a start, she buttered me up big time by asking for a 'celebrity' (I'm gunning to get into the alphabet at all, but am happy and flattered and honoured to be in the company of some eco- 'A' listers there) quote for her site. Which I was happy to provide.

Then she interviewed me for her forthcoming book - 'The Book of Rubbish Ideas' - which we will of course be promoting all round when it hits the streets. With's strap line being 'Rubbish doesn't have to be a dirty word' there's a clear fit!

And finally, she has asked for a mention of her forthcoming 'National Downshifting Week' . From the lady herself:

'It's fast approaching the next National Downshifting Week, or should I say InterNational! Following on from polite and welcome pressure from friends and organisations in countries around the world, I decided to make this little awareness campaign fully inclusive, so that everyone who wants to can take part.

So what's the event all about? Well, in a nutshell, the simple living suggestions contained within the campaign can help you 'slow down and green up', live more sustainably and get a better work and life balance. It takes place between the 19th and 25th April and to take part, all you have to do is dip your toes into one of the ideas. If you like it and how you feel about having tried it, why not try another on day 2, day 3 and so on through the week.

IDW differs from a few other campaigns because there's not an ounce of guilt in sight! You are 'positively encouraged' to embrace living with less and to find your comfort level of downshift and every single change you make as a result of leaning towards the green will make an enormous collective difference, so believe that you're changing the world, because you are and join in with the 'thousands' of others who are focused on a bit of simple, green living this year too. Last year saw just under 11,000 people taking part worldwide - this year, with your help to spread the word too, it will easily top it, so take a look at the website and see what you fancy sinking your teeth into first!'


Dave said...

Hey, you're up there with some VERY well known people. Nice bit of PR for (and yourself of course). Good stuff!

Tracey said...

Ah ha! I like the 'lady' bit, don't get called that too often these days - it's usually 'that grubby eco-bird'...

All the best,
Trace x