Gamekeeper turned gamekeeper?

I note that WRAP has a new guy in charge of what gets shared with us: WRAP Appoints New Director of Communications

His predecessor has been advised as leaving to join the BBC, though in what capacity I am not sure.

Nick Gammage brings broad communications experience from the public and private sectors to the WRAP Executive team. Having begun his career as a newspaper journalist, he held several senior communications posts in Whitehall before becoming Director of Communications at the telecoms regulator OFTEL.

In recent years, Nick has served as Director of Communications for the Consumers’ Association, the London Stock Exchange, and most recently in the City for Lloyd’s insurance market, where he set up a communications operation in the United States and helped steer the market through the aftermath of the worst hurricane season on record which led to record claims.

All of which I am sure will be of fantastic help in conveying messages to and creating engagement with consumers and the general public more attuned to the efforts of branded fmcg advertisers, as been so successfully achieved to date. Expenditures of multi-millions on campaigns to tell us, for instance, 'to recycle', have generated increased rates that have easily met the targets that warrant significant bonuses.

Here's hoping the WRAP output may now return a decent enviROI, or even just ROI on the ad spend.