Monday, October 19, 2009

RP - BOGOF (later)


Tesco wants to help prevent food wastage by allowing customers to collect their “2 for 1” offers on separate days (report, October 17). Why not just reduce the price of one packet?

Marketing, my poor Ms. Lamb, marketing. It's all about selling, not saving. And if looking like you are saving sells more, then so be it.

That said, I grudgingly concede this 'BTN' (better than nothing) status.

Too many rotting apples at the bottom of our BOGOF barrel.

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