Japan - Priorities

I simply need to know what I can DO, sensibly, in the UK, to help.

I have near given up on our media.

Streaming footage from helicopters trawling about showing SOS signs atop buildings, having evidently made a call on what they might mean, yesterday pushed me to irony overload.

Meanwhile endless 'experts' guessing what 'could' have happened and 'may' yet, across a variety of issues.

The time for such self-serving ratings-driven analysis or, worse, tribal issue debating, is not now.
[Addendum - at risk of becoming part of the blame culture I criticise, this nonetheless is an interesting tally to show what has so disappointed me]

I am not sure if money is what is needed, but if it is, convince me that it goes to where it will do most good, and will get deployed fast, and the online DD is created.

But what I do have in the loft is stuff 'for a rainy day' or my kids' futures. These I can buy again in my own sweet time.

Blankets, tents... if these can be got to an airfield and arrive in Japan to do some good in 24hrs, just let me know.

But spare me the utter horse manure disaster porn I am currently getting from near all of our sorry media.

Day 4 - I am today trying to put together a newsletter to inspire folk into doing something productive locally, as I am trying to do via our local paper. One thing is trying to assess what best defines 'humanitarian needs'. It seems tents may not be it. OK. Food is mentioned more. I am not sure about the logistical wisdom of sending a can from here, so one does need to be guided by those more experienced. However the international/national media remain less than helpful in this regard.

Maybe money to a charity is best. But choose, and invest, with care.

17/03/11

Well, it has almost been a week now, and while things have certainly not settled down (anything but) it may soon be time to move on. I'll be moving this to the home page for a while, and leave the blogs free for, well new blogs.

Some have asked me why I have not indulged in the ongoing 'discussions' regarding the nuclear situation. I have actually addressed it on twitter, but even there gave up. There is no point in endless speculation. Something very bad happened the other side of the globe and, with luck, no worse to follow. All I know is that the Japanese are a generous nation, and have never stinted in helping others. Now it's their turn. May we find the best way(s) to do this.

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STOP PRESS - 20/03/11

The author of the piece above, who lives in Japan, has kindly responded to an invitation of mine to share what he thinks is needed most, and when, with most reasonable explanations as to why....

I'm waiting for things to clear enough to allow me to go north and participate in the clean-up effort. In the meantime, I have donated to Second Harvest Japan, who are getting supplies to stricken areas.

http://www.2hj.org/index.php/get_involved/donate_money

What I like about Second Harvest, is that because their supplies are given by donation, the money is used for transportation and such, meaning that 1000 Yen (about $10USD) can supply (by their estimate, admittedly) 10 times that in supplies.

Supplies are important because, as I understand it, the main post-quake cause of death is looking to by hypothermia (due to lack of fuel) and lack of medicine.

For the more conservative, the Japanese Red Cross is also a good bet. People can donate through the link provided by Google: http://www.google.com/crisisresponse/japanquake2011.html

That page also contains good advice on how to help (Google has a presence in Japan, so they're not just blowing smoke).

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ADDENDA - (as I get 'em, I'll add 'em - feel free to suggest any more).

Disaster Japan

Google Home Page

Google Search

More Google resources

Gear diary

Shelterbox

Red Cross - specific URL kindly provided by a fellow commenter - http://www.redcross.org.uk/Donate-Now/Make-a-single-donation/Japan-Tsunami-Appeal

firstgiving.com - Note: not vetted, but has been passed on

Quakebook - I'm a bit dubious about 'arty'-based donation efforts, as the %ages that come in vs. get passed on can be variable, but some interesting new aspects are presented, esp. in comments, to make this piece worth sharing.

Not saying I agree with it, but a rather off the wall view

A bit of, necessary, light(er) relief.

Does Japan even NEED donations? Another left field post to digest My head aches.

A graphic indication of the scale of the problem.

Not really into disaster porn, but this shows the scale of what took place. This wave was out to sea. Imagine it when making landfall.

Graphic art in support. Nor all great, but some genius.


All a bit circular, but the latest (after a year's absence) Junkk Newsletter has now gone out. I am hoping to at least inspire/be part of any efforts locally that can be made.

Speaking of priorities, in case you were thinking the world has gone a bit mad....

Dear BBC blog contributor,

Thank you for contributing to a BBC blog. Unfortunately we've had to edit your comment below because it contravened one of our House Rules.

Comments on the BBC blogs will be removed if they contain links to other websites which break our Editorial Guidelines. The URL(s) which failed were: http://www.redcross.org.uk/Donate-Now/Make-a-single-donation/Japan-Tsunami-Appeal. For more information, please visit http://www.bbc.co.uk/blogs/moderation.shtml#l

Regards,
BBC Central Communities team
http://www.bbc.co.uk/blogs/

URL of content (now edited):
http://www.bbc.co.uk/dna/blog142/F20708486?thread=8119961&post=107299837#p107299837

Posting:
'...our Science editor, will update us on the situation at the Japanese quake-stricken nuclear plant where radiation levels are now at a level harmful to human health.'

So.... still studiously not worrying too much about that earthquake/tsunami thing that was also involved. Had a bit of an impact too.

Not sure if its the best, but many have told me it's up there: [Unsuitable/Broken URL removed by Moderator - the Red Cross one... unsuitable?????]

Meanwhile, it's nice to know the BBC is sending as many folk as possible over there to fill rooms and consumer resources, mainly to talk to folk they just left back here.

Guessing the carbon-saving thing is on hold too.

ps: Unverified, but credible, bearing in mind a disaster relief URL was 'unsuitable' whilst their pet fun run one was being pushed 24/7:

@OldHoborn - Remember, without £119,946 donated by YOU to #comicrelief, the "Black Association of Women" would struggle for funds

Basics

Trying to discipline myself to blog more.

This seems as good a hop back on the horse as any.

http://www.bishop-hill.net/blog/2011/3/10/rolls-royce-minds.html

It's not the first, and won't be the last, of a bunch of reactions to a less than stellar interviewee from the EU high command rather showing up some key gaps in her knowledge, and one presumes the overall scheme of things she represents.

Readers of this blog will know I have rather studiously steered clear of matters (A)GW. Too many unknowns; too much contention. Vast amounts of heat and little light.

I tend to restrict myself to areas I have more confidence with, such as reducing waste or improving efficiencies.

However, with some science and engineering in the educational background, and communications experience throughout my ad career, I still crank an eyebrow when things don't add up, and especially when such poor arithmetic is either poorly sold or, worse, wilfully misrepresented.

Hence I was transfixed by this exchange. It can be heard verbatim via the link above (though actually the whole segment is worth a listen), and even transcribed here.

Often all you need is the words, unadorned, and especially not 'interpreted' as too often happens with some 'reporting' media, to get a pretty good idea of what calibre of thinking can be deployed in the name of our kids' futures.

I was moved to comment recently on an uncritical puff piece about the future of electric hybrid cars, citing a Rolls Royce variant.

Perhaps the future does lie in such technologies, but with luck also gets its head around more immediate aspects of physics such as the energy required to propel a 4 person car that weighs twice as much as necessary.

Those in charge really seem to have no clue on the basics.

OT - charity promo

Tend not to pass on things that are too OT, but this is a nice, local-ish charity event for a very good cause.

As received:

I am doing a trip around the edges of Wales on my mobility scooter to raise money for The Royal British Legion, Help for Heroes and 1st The Queens Dragoon Guards. The trip, all being well will last about 46 days and I will cover approximately 1200 miles.

* By putting up a poster, there is a link to an A4 poster on the website (in PDF format).
* By making a pledge, this can be done on the website, no monies will be collected until after I have completed the trip.
* Or by spreading the word?

If you would like more information about the trip please see the website, www.roundwales.co.uk or give me a call. Any help is greatly appreciated.

IDEA REQUIRED - Bottle/Can Combo

Sometimes, things just seem to 'fit together'.

This is such an instance.

As stated, no idea what use it may be... yet... but that's the beauty of this whole deal: one may well yet be suggested.

Trying to figure out the best way to link combo ideas on the site, but I will be posting them here and, in turn, twitter.

Blimey, who does a guy have to sleep with these days to cop a break?

Many will know of our RE:tie concept.

Some may be aware that not only does it confer some advantages eco-wise to the packaging diaspora, the public is on board and we can prove it. Big time.

Many in the industry are aware of this.

Many public bodies, quangos and professional bodies, often flush with green funds to throw about, are aware of it.

Even a few media are, though I do need to get my act together on more PR pronto.

But the old eyebrow does crank when such as this comes out:

http://www.packagingnews.co.uk/news/wrap-report-calls-for-lighter-tint-caps-to-boost-milk-bottle-recycling

Just how much more, more quickly, could I get a genuine, public-pleasing, actual green concept to market, if blessed with new Wrap-sponsored research? Like some others, more blessed.

http://www.wrap.org.uk/downloads/Milk_Bottle_R_D_Final_Report1.26ade849.10344.pdf

Pear Pair

This is prompted by my latest data upload.

Which means that when this goes up, the two will complement each other, at least until the next idea/blog swings in, thus making sense of my headline:)

I think I have pretty much covered the various issued raised on the product upload page.

(Over-)packaging to avoid damage & food waste vs. alternatives.

Inability to assess recyclability.

The true joys of potential reuses!

Lightweight Commentary

I do science me.

Often, badly, along with my woeful maths, but bear with me.

I was about to pop these two fellows in the wheelie when I noticed something.

Accepting the left one holds 75cl and the other 70cl, the former weighed in at 550gm, whereas the latter was 320gm.

That... is quite a difference, and I presume a clear example of lightweighting.

What I can't testify to is the relative in-transit breakage levels, but as an example of what can do the same job for a lot less, and consequent freight energy savings, that seems significant.

JUNKKYARD - Odd post - Box clever

Sadly, I have allowed JunkkYard to wallow.

This on top of never really seeing its potential way back when Junkk was first designed, over a decade ago.

That honour goes to Deron Beal, I think, but what has transpired since makes it all rather murky.

Anyway, I just wanted to make a pitch for how useful it can still be.

So if you are near Hereford and need a bunch of boxes, have I found a mother lode for you:)

REPAIR - TIP - Sticky Knobs

Oo-er, missus.

All through my ad career I always got my best briefings on the client's product not from the marketing guys in their ivory towers, but from those in sales. The ones dealing with the thing, and customers, day-in, day-out. Who I dubbed 'the sharp end'.

They knew the product backwards, its foibles and fabluousness. Plus, of course, the audience.

It's the same with the world of engineering repair.

For some reason, we are going through a spate of break-downs at Junkk Towers.

Age the primary reason. With which I can identify. But also poor design.

Luckily, our belief in repair has meant we have invested in insurances to cover such eventualities, even though I suspect we are paying more as a consequence over the lifespan of kit we're nursing things along.

And this means I have been happy to meet, and chat, with a bunch of cheery guys who know their kit backwards... faults and fabulousness both... as they sort 'em out.

I have just bid farewell to Dave who fixed our oven. A sticky fan was a fuse blow away. But in replacing that I also gleaned a ton of other useful snippets. Seems insurances don't cover self-tapping screws pulling out as 'rust' is excluded. On a device meant to create heat and steam in a steel box that seems quaint. But he was up for a quick bolt substitute.

In passing, he also noted the hob burner rings were now too old to be efficient and needed replacing. These are the metal plates that create the mini gas jets in a circle. Worth investing on new ones for more gas efficiency.

Sadly, with a fried circuit board in the microwave it was deemed easier and cheaper to buy a new one than replace. Good job we still had the 2-ton mechanical monster in the basement. And it works.

But today's tip concerns knobs. Specifically the on/off switch to the washing machine.

I thought it was broken and had booked a repair. Dave knew better.

And his solution...? Spray furniture polish. Worked a treat. I suggested WD40, but he said the polish was better, and smelled nicer.

I just put the phone down to the insurers. That's a van and man not having to come out Monday. And a little bit of planet eased along a smidge better as a result.

Mr. Sheen... we salute you in your new role.

BACKSCRATCHING #101 - Friends in Deed

What a nice email greeting to start the day:

Junk or treasure?

Before you bin anything, stop! Find out if there is another use for your junk, and save money, time and the planet. Or maybe you have some suggestions for what other people can do with their junk? Browse some wacky ideas at http://www.junkk.com/ - just click on the 'Ideas' tab. Best Wishes, Rita @ Friends of the Earth

The FoE daily tips are nice enough - free, fun and useful - in their own right, but when one becomes the subject... better still!

Well worth signing up for.

Also linked opposite>>>>>

WHAT DOES THE TEAM THINK? - Paper logs

This is a new 'regular' heading.

Similar to Prof's Posers, but seeking to tap into the vast seam of common sense and DIY innovation out there, rather than pure science.

That said, a hint of enviROI may creep in, still.

For Xmas, I was given a paper log maker, well worth a Google of that term to see extent of styles and prices.

This, I believe, was a common design sourced in our case (at a sale discount @ £14.99) here.

Now, as the video attached shows, it is not brain surgery. Takes me back to my papier mache days, if without the glue.

It's a metal box that you stick wet paper in and compress into a brick. Then leave to dry.

Now, I am fully aware that there are some aspects of this that will require effort, and to maintain the eco aspects, it best be human.

I am working on the compression side too, but production line aspects rather mitigate on this being too involved, or long in duration. Unless these things burn for a long time, that is a lot of input for about 30 minutes of fire, equating to a log of that size.

Where I am interested is improving the production of paper mulch. Yes, I could sit over a bucket and rip up old papers and card, but that is not looking a great option.

So far I am stuck in an electric rut, from the office shredder to the leaf blower to the twig cruncher.

I am just wondering if there is a brain wave out there on something hand-cranked, which can turn a lot of paper and card into a lot of shredded stuff. All to then make into logs... one brick at a time.

Oh, and from that video... not sure if adding bleach is that eco in the planetary sense, much less economic. May pass on that.

Addendum 1

Thanks to some nice early input in the comments, a new option in complement at least is presented, which I will be scoping asap, and will then report further: http://www.logmaker.org.uk/

Irene Burnett Martin, Junkk Matriarch of Thrift, 31 July 1921 - 8 Jan. 2011. RIP

Beloved Wife to and Widow of John Denis.
Loving, loyal and endlessly supportive Mother to first, only son Peter & then daughter-in-law Joan.
Generous & devoted Grandmother to Kipp & Cody.

Peacefully, in her sleep, after a period of a few months' unfortunate but still happily comfortable and pain-free consignment to her bed.

Beyond all she gave our family, she unhesitatingly helped without question to keep Junkk.com going, and will in so many ways always still do so. Her belief in the concept has been its bedrock and got us through some difficult times.

It's a legacy we hope she will have taken with her that will always be tangible, and mean a lot to all who have, are and will continue to benefit from a small way to spare wasting anything unnecessarily. Something she was most concerned never to do.

That, and having the cheekiest sense of humour to delight all who knew her, right to the moment she rejoined her life partner and soul mate.

Sorely missed. Never to be forgotten.

Update - 12/01/2011

Junkk First Lady Joan has kindly created a special page to carry evolving news and information for any who new Mum - http://www.firebird.com/irenemartin.html

And a very, merry Xmas to you!

http://fauxfire.com/

Relatively few GHG emissions, too:)

Polishing 'Things Unduly Receiving Dominant Support'

I used (and still do, a bit) work in ad/marketing.

And nothing was surer than night followed day than when a new broom swept into a client's marketing department, they'd just have to make their mark.

Sort of a territorial marking thing.

And nothing made us happier at the agency, because a) it was more money, and b) having lived with marketing stuff more intimately, for longer, we were bored with the 'same old, same old', too.

That the consumer was probably fine with it, and would be for years, really didn't come in to it.

So it's kind of interesting that, when opportunity to do so much more knocks, the focus of gazing still seems to be pretty much at the collective navel.

http://www.packagingnews.co.uk/in-depth/the-perilous-world-of-the-revamp

Of course, I now have extra, vested interests in thinking beyond the box, about the box and how the box can be reused...

'In a consumer-centric world governed mostly by a desire to get an end benefit, while a new look may serve those within an organisation more, a desire that actually adds value… to the purchaser… is more likely to drive extra sales.

Boosting recyclability is of course great, but creating reuse keeps the brand in the home, and heart… not out via the bin. Much as that may tick a tonnage box.'

COMPETITION - myplasticidea.co.uk

A great lead kindly provided by Junkeeter Anita of Writing Services:

COMPETITION

WHEN: Entry D/L Jan 22 2011
WHAT: From their blurb:

This competition is aimed at creatives and students of all ages who are resident in the UK. Using Priplak polypropylene you are asked to create a product, an innovative packaging solution or a promotional incentive. Part of the brief is to think about re-usability, durability, multi-usage and multi-functional.

The designs may be an innovative solution to an existing product or common everyday item, but will be judged on creativity, originality, and functionality, cost effectiveness and use of the material.

WHAT... MORE?:

There will be three categories: My Plastic ‘Packaging’ Idea, My Plastic ‘Product’ Idea and My Plastic ‘Incentive/Promotional’ Idea. First prize for each category is £500 cash and the overall winner will receive an additional £500. Shortlisted finalists will get showcased at an exhibition in May in front of potential clients. In addition, the organisers will be scanning all entries looking for potential opportunities for products or incentives to be developed to market on a royalty arrangement basis.

HOW MUCH: My fave... no mention of money!
URL: http://www.myplasticidea.co.uk/
COMMENTS: Possibly somewhat restricted by having to focus on reuse (and sussing out the plastic specified in the brief), we will for sure be having a go here. But if you do enter via us telling you... and win... make sure to give us a mention at least:)

STANDARD INFLATION

That's the problem with standards.

Allow more than one, and you often end up with none.

And nothing, but nothing, undercuts the value of good work than having a compromised messenger for critical messages, especially one as grotesque as this:

http://blogs.telegraph.co.uk/news/jamesdelingpole/100066317/cancun-suffers-its-final-indignity-a-visit-from-two-jags-prescott/

It's as story from, it's fair to say, a sceptical site, but the ongoing indulgence of representatives such as John Prescott, in his joke role, simply perpetuates the own goals the hypocritical involvement in the name of green this involves.

Telling it like it... well, some want 'it' to be

It's no secret I hold our media estate in low esteem.

Especially on matters of science at the best of times, but even more so when agendas then get bolted on top of near zero appreciation of facts, what is know, or what is not, to support prejudices.

This highlights the point:

http://climatedenial.org/2010/12/02/one-report-two-headlines/

Two diametrically opposing news media; two diametrically opposing ways at looking at things.

It looks like a debate is brewing that may be worth the follow.

I have to agree that I'd rely on the Daily Mail for very little, but it does have its uses.

The Guardian is more credible, but can also be prone to seeing things through its own prism.

And the Met Office's record is not one I would hang my hat on to justify a story.

An important day for RE:tie

Karma is a funny thing.

With the 'brimming with vindication' consumer market research burning a hole in my filing cabinet, yesterday was supposed to be the day of a big meeting with a PR whiz to get the media, at least (hopefully followed by consumers, groups and government) to sit up and take note of RE:tie as a green, disability PR, CSR and sales dream come true.

Sadly, snow stopped (well, postponed, possibly until next year) play.

Suitably snookered, I was licking my wounds when I happened across this:

http://blogs.telegraph.co.uk/finance/ianmcowie/100008829/grey-pounds-100bn-christmas-warning-to-retailers/

Bearing in mind that equal to RE:tie's 'green' cred is its contribution to enablement, this was not unfortuitous.

Of course I have weighed in:

'Retailers risk repelling some of their wealthiest customers with excessive and poorly-designed packaging which older people find difficult to open or use...

+

...Nearly half of more than 2,000 people questioned said they are sometimes unable to take lids or caps off products such as plastic milk bottles or jars because of the packaging

As one with more than a passing interest in PR & marketing, what surprises me is how resistant many brands are to initiatives designed not only to boost their CSR, but which may also confer more than a slight USP/sales advantage too, which one has to presume is the holy grail.

With luck it is but a matter of time before design initiatives such as http://www.retie.co.uk/ or http://www.squeezeopen.com/ get noticed, embraced and appreciated as much by those marketing whizzes (and their bosses forever on the TV claiming to be in support of 'innovation') as much as they may be by consumers.

I have also contacted the professional bodies cited, and downloaded a useful research aid:

http://www.ageuk.org.uk/
http://www.ilcuk.org.uk/
http://www.ilcuk.org.uk/record.jsp?type=publication&ID=80
http://www.ilcuk.org.uk/files/pdf_pdf_155.pdf

Two heads...

Sort of a meeting of minds.

And when they click, synergy is always good.

Yesterday I was pleased and honoured to play host at Junkk Towers to Anne of like-minded 'doing' site Makeitandmendit.com.

She had come to 'kick our tyres' so to speak, but in the course of a few very enjoyable hours we also explored some interesting areas of opportunity and mutual benefit.

Just how I like it.

IDEA - Abandon hope...

... all ye who enter here!

Suitably apocalyptic? Good.

Because, earlier today, I was.

The route from here to my Mum's home (where I visit twice daily) is about 10 mile, each way.

It's almost all a stretch of dual carriageway between Ross on Wye and Monmouth, along the A449/40.

On a good day, 10 mins, door-to-door.

On a bad day.... best to be thinking in terms of nifty beard styles.

No dual carriageway or motorway is any different. Great when they work, but you're stuffed when they don't.

And the worst part is that once you're in, there is no way out.

Which got me to pondering.

With all the technology that exists today, from hardware such as Highway Agency gantries to TrafficMaster, and immediate on-site assessments from the police to drivers with Bluetooth mobiles, surely there has to be a way to identify the problems quickly and accurately, and inform others upstream usefully and reliably.

This stretch is a prime example. There is nearly zero alternative route (trust me, I did a tour of Herefordshire trying), so the most logical thing is, surely, to position just two warning signs, one Southbound at Ross and one Northbound at Monmouth, that basically tells you that section of the route is stuffed (for how long in terms of miles and duration until resolved optional extras). I can't see how this would cost too much, and it would save so much.

OK, there will be the vast stream of traffic pouring in that will divert, or stop, or go back, but surely that is better than creating a several mile backing up car park with motors idling?