Wednesday, February 28, 2007

Stamping Out... er... in... DM?

Dearer stamps 'could mean more junk mail' through your letterbox

There's a new dynamic these more environmentally aware days: the ECOst.

As an ad man I cannot quite fathom why an increase in prices would also be accompanied by an increase in marketing material. The reason our papers are the price they are, and not more, is because of the ads.

However, should one's ECOncern run to unwanted or indeed unnecessary excess printed paper in any medium, there is a certain logic to allowing you can't have it all ways.

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