Wednesday, February 28, 2007

A word in your shell-like, squire

Don’ t force me. I’m open to persuasion

I agree with the notion of persuasion, but in this day and age
would merely advocate that the funding that goes behind it is
channeled wisely into accountable, and responsible mechanisms
with genuine ROI measures.

So yes, let's have no more 'fine first, figure out a solution later' social
divisions created, but equally let's not see all useful funding poured
into black-hole govt. and quango (same paymaster, different branding
empires and immense comms budgets that serve only to keep ad
agencies, media buying houses and the guys they are hired by
entertained.

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