Wednesday, March 19, 2008

Careful what you go 'a wanting..

A very interesting piece on packaging: Shoppers want less packaging

While much is in there (or the links), especially the inherent contradictions and cultural differences, I felt it worth asking for more to be spelled out.

As it pertains to an ongoing investigation I am conducting, and acknowledging the explanations in the piece above, what might make the packaging you feature in the picture overprotective?

In the face of the massive, negative-PR anti-packaging onslaughts, I am having trouble reconciling why the producers (in this case) or brands and/or retailers would still be going to the trouble and expense without good reason(s).

I am keen to find out what they might be.

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