A very interesting piece on packaging: Shoppers want less packaging
While much is in there (or the links), especially the inherent contradictions and cultural differences, I felt it worth asking for more to be spelled out.
As it pertains to an ongoing investigation I am conducting, and acknowledging the explanations in the piece above, what might make the packaging you feature in the picture overprotective?
In the face of the massive, negative-PR anti-packaging onslaughts, I am having trouble reconciling why the producers (in this case) or brands and/or retailers would still be going to the trouble and expense without good reason(s).
I am keen to find out what they might be.
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