Wednesday, March 19, 2008

Ahead of our time?

Long, long ago, in fact so long ago it predates our Blogger archive search, I created (and featured) some redesigned ads that I sent to various FMCG retailers and brands to suggest how they could serve the environment better AND maybe even work in the cause of positive marketing for all concerned.

Hence I turned a not very ethical stance on light bulb sales by Tesco into a suggestion for creating a loss leader to get folk into the store. This was about 3 years ago. Nothing much happened (that I noticed)... until now: 1p Energy Saving Bulbs

Oh, well, better late than never!

ps: reading the posts is... illuminating... especially the reasons that may be behind it all, and a debate on the distinction's between low energy, long life and the combo of those that we have banged on about here for some while.


Talking Retail - Tesco to sell “green” lightbulbs for a penny - Note the others doing similar deasl, too. Gald I got all mine at Morrisons at £1+!

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