Wednesday, March 05, 2008

A name only a mother (of 4) could love

EU directive to ban BOGOF promotions

This... is a dilemma.

As any who read this will know, I am not exactly pro-ban, especially when it comes to peripheral tinkering, but here's a case where market forces seem to be at odds with genuine enviROI common sense. Leaving what... as an alternative?

We have a normal (well..) family of four. And we do like our fruit and veg. So on my big weekly shop and the odd mid-weekers I am always on the hunt for a bargain. And, by any measure, BOGOF might be tempting.

Thing is, we have noticed that two nets of satsumas usually does not get consumed before the last few have gone West.

What to do...what to do?

It really seems there are no winners here. Well, save the supermarketers, who must do it because it works. But if it was possible, I'd vote for half price on smaller portions guys.

All that said, reading the thrust of the piece, the main issue seems to be the use, or not, of the word 'free'. With the only outcome being the end of an unlovely acronym.

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