Dilemma time again.The mail has just arrived, and it was telling that the majority of it was from those, in theory, on the side of green. And unsolicited.
So a few things did stand out more.
First up, it seemed necessary to send us stuff by mail. Maybe they didn't have our emails, but this was erring on the excessive, especially as both were essentially pitching for money, either to 'the cause' by filling out and sending back a survey (FoE) or via a free magazine copy to try and get us to sign up for a sub.
Which brings me to the importance of list management. Not always easy, but both did come 'a deux', which is what rather made my eyebrow raise.
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