How a bottle of mineral water caused a volcanic eruption
Reminds me of a story from my ad days of a tinned salmon manufacturer whose product happened to be a pale white.
The line proposed by the agency was 'Guaranteed not to go pink'. True. No bearing on anything. Not even illegal (morals/ethics...well...). Worked a treat.
1 comment:
It always tickles me when you read on a bottle 'filtered through ancient volcanic rocks for millions of years'; then it says something like 'Use by Sept.2008' underneath!
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