Tuesday, April 01, 2008

NEWS/Commercial PR - A view from the other side

At least I didn't say the 'dark' side!

Actually it is not a press release, but an article in Marketing Week that I cannot print out for obvious reasons, but can link to: Tesco chief Richard Brasher: Why going green must appeal to the wallet

The reason I have it down as 'PR' is to cover my ethical a**e, as it is a one-sided view. But, that said, in the context of the piece (ignoring a few other Tescoploy-motivated adventures) there is not much I can disagree with.

I've already grabbed credit for inspiring the lightbulb idea for them four years ago, but here's a couple more I can only nod along with (being we've been saying it from the off - I guess that's why some get the big bucks... timing, not originality), especially as we try to flog the RE:tie concept.

'...working hard to help our customers take small steps towards living more environmentally friendly lives. Rather than preying on feelings of fear or guilt to motivate people to change their habits, we are finding simple ways to show people that greener living can be easy and cost-effective.' ... a different tack by making going green something that they will find simple – and possibly even enjoyable. We want them to feel good about their decision to save energy or reduce their waste, rather than feeling that they are being punished, or forced to give something up.'

Hope they reply to our calls soon, then:)

It's going to be a loooong day

Shell, BP and Esso combine to launch new environmental 'A Fuel' with record £5bn budget

Fun, mind:)

Addendum/a:

Gizmag - BigBelly solar-powered garbage compactor - They got me! I don't know if it is or not a wind up, I mean solar, I mea... how much energy does it take to comapct trash???!

NEWS/GO3 - What goes up... should stay up, wherever possible

As reuse/repair, rather than constantly slapping another few hundred acres of low-cost voters on greenfield sites in newbuilds, is high on our agenda, we're interested this one.

Mind you, it does rather read as getting more money into the system first, and not so much (least, as I can see) positively encouraging renovation for release to the market.

Also, I am not sure Ross-on-Wye's commercial retail market can stand the competition from many more charity shops who don't need to pay.

Hmn.

PR reprinted as provided, with the odd edit for length.

New reliefs in force to bring empty buildings back into use

Changes to update empty property reliefs come into force today acting as an incentive to encourage owners to bring empty properties back into productive use, increasing access to existing premises for business, helping to reduce rents and increase the competitiveness of the UK.

Until today, empty commercial property, such as office and retail properties, received 100 per cent relief from paying business rates for the first three months, and were only liable to a 50 per cent rate thereafter; whilst empty industrial properties, such as warehouses and factories, received a permanent exemption from rates. Empty property relief last year cost £1.3bn. It is not right that empty properties are subsidised by taxes elsewhere.

We can no longer justify offering tax reliefs for buildings to sit empty, subsidised by taxes elsewhere, when UK rents are among highest in the world. Manchester for example has higher office occupation costs than Manhattan and Milan, and seven UK cities are in the World's top 20 list for the most expensive office occupation costs.

From today empty commercial property will be liable for the full business rate after an initial rate-free period of three months, or six months for factories and warehouses. Charities, community amateur sports clubs and companies in administration will be granted a complete exemption from rates on their empty properties.

Businesses that rent premises will particularly benefit through an increase in the availability of properties, thereby reducing rents and increasing the UK's competitiveness.

Local Government Minister John Healey said:

"No-one wants to live or work in a ghost town of empty offices and closed-down shops. These changes will help bring empty buildings back into use, reduce rents for small independent shops and create thriving high streets and town centres."

Billing authorities already have wide ranging and tough powers in place to enforce the changes including measures to take action against deliberate dereliction to try and avoid liability such as removing roofs from buildings.

Work is underway with the Local Government Association, the Valuation Office Agency and the Institute of Revenues Rating and Valuation to monitor the impact of the reforms and assess whether new anti-avoidance regulations should be introduced in future if necessary.

The reform of empty property relief is part of a wider package designed to increase UK competitiveness and promote more efficient land and property markets. Measures such as the new 100 per cent capital allowance for renovating or converting empty business property in Assisted Areas will encourage owners to bring empty properties back into productive use and discourage deliberate dereliction.

Anti Avoidance regulations

1. Following consultation responses to the 2007 consultation Modernising Empty Property Relief last year the Government accepted that there was no substantive evidence to suggest that the risk of avoidance activity would be anything more than low. Accordingly the Government decided it would be sensible to defer making anti-avoidance regulations.

2. However, the Government will be actively monitoring the impact of the reforms, working closely with the Local Government Association, the Institute of Revenues Rating and Valuation, and the Valuation Office Agency. If, through monitoring the impact of the reforms, evidence indicates that avoidance activity is taking place, the Government will use its new powers in section 66A of the LGFA (inserted by the Rating (Empty Properties) Act 2007) to make anti-avoidance regulations.

It is, after all, April Fool's Day

I reprint this PR in full, and without comment (which, given the first para, was hard). Actually, encouraging innovation in our civil servants is fine. I just wonder whether it ever gets put into practice, especially when dealing with all in the private sector trying to suggest efficiencies. Anyway... enjoy.

Civil Service Live to inspire and showcase the best in innovation

Civil Service Live opens today, bringing together the inspirational people running today's and tomorrow's civil service, to showcase and learn from best practice and innovation across government.

Prime Minister Gordon Brown, who will be speaking at the event said: "I am grateful to the thousands of civil servants who work so hard, day in, day-out, to provide Britain with its vital public services.

"These services support each of us as individuals to realise our personal ambitions: for excellent education and lifelong learning, for good health and well being throughout our lives, for safety in our communities, and for security at work and in retirement.

"But we need more reform to ensure continued high standards. I want to see Whitehall working to empower schools, hospitals, local councils and the voluntary sector to deliver the very best in public services - matching new rights for people to choose and shape services around their needs with a new professionalism from service providers."

Over the next three days civil servants across all grades and from all parts of the UK will take part in interactive seminars, tailored training programmes and hear from a range of speakers from the wider public, private and third sectors including;
* Sir Gus O'Donnell, Cabinet Secretary
* Peter Jones, TV Dragon and Entrepreneur
* Matt Dawson, member of the 2003 world cup winning England rugby team
* John Denham, Secretary of State, Department for Innovation, Universities and Skills
* Cabinet Office Minister Ed Miliband
* Lin Homer, Chief Executive of the UK Border Agency
* Lesley Strathie,Chief Executive of Jobcentre Plus

Sir Gus O'Donnell said: "Civil Service Live is an opportunity not only to showcase all that is best about the civil service but also to learn from our partners in the wider public, private and third sector.

"The Prime Minister recently set out the key challenges that the nation will face in the next 10-15 years and the civil service has a central role to play in meeting these challenges.

"The civil service is working within an ever-changing environment to deliver public services to a diverse range of users. It will be challenged to do more with less and to respond to an evolving and competitive global market. To meet these challenges we must be better at innovating. I am looking for all civil servants attending the event to take an active part and then go back to their departments and put into practice the innovative lessons they have learnt."

Earlier this year civil servants were encouraged to submit ideas, no matter how big or small, which could make an effective difference to their place of work. More than 300 people submitted ideas from which eleven were chosen. These eleven were then filmed presenting their idea to the Lions Lair panel which included Peter Jones, TV Dragon, Helen Ghosh, Permanent Secretary DEFRA, Howell James, Permanent Secretary for
Government Communications, Alan Bishop, Chief Executive COI and Robin Tye, Ernst & Young.

The film of these best eleven ideas will be shown at the event while TV Dragon Peter Jones, Sir Gus and Minister for the Cabinet Office Ed Miliband will present sessions challenging perceptions of innovation in the private and public sectors.

Peter Jones said: "The biggest asset of any organisation is its people - the Lions' Lair event was really important to give civil servants the chance to showcase and pitch their ideas for improving the public sector. It's vital for the Civil Service to use the entrepreneurial and creative skills of its employees to keep streamlining and modernising what is often seen as a slow and overly bureaucratic organisation. I've been impressed by Sir Gus' efforts to support this beyond the scope of CS Live, and I've enjoyed working alongside him sharing public sector and private sector knowledge.

"I hope this is the start of something special within the Civil Service and that the many passionate and determined employees come forward and drive positive change throughout the organisation, knowing that Sir Gus will actually help them by taking action."

The people shortlisted for their Lions Lair ideas were ;

* Kash Walayat, DCSF; Learning on the job through Supershadowing.

* Philip John, Job Centre Plus; Using technology to improve customer service through using text messages

* John McGregor, DWP; A tool to calculate arrears of benefit.

* Kathleen Lindsey, Access to Work, Job Centre Plus; Reducing water usage in departments.

* Gavin Duffy, Environment & Heritage Service; To run Government vehicles on environmentally friendly and sustainable fuel.

* Clare Merrills and David Gostelow, HMRC; Improve community understanding of policies by training staff to explain complex information in clear and understandable language and recruit staff who are multi-lingual

* Rob Murphy: Home Office, create a portal across central Government that will enable civil servants to access business directories for all Government departments. This will assist civil servants who deal with issues which cut across the responsibility of more than one Government Department or agency by enabling them to identify colleagues in other

* Jonathan Lepper, HM Treasury; A cross Whitehall on-line job share notice board to create a formal market place for job sharers accessible to all civil servants.

* Doug Roberts, HMRC; Unify the coding for Company Tax to allow all depts. to access the information they need easily.

* Rupert Cryer, Cabinet Office; Highlight success in departments through Headlines - a short, monthly note from each department setting out the key successes for each directorate.

* Geoff Bantock, HMRC; A "Unified Tax System" that can work out straightaway household's net disposable monthly income.

'Dose crazee 'mericans!

Guess which one is for real?

Once More for Gore?

Gore to recruit 10m-strong green army

Come to think of it, which would a) give him more votes or (they are different) b) more power or (they are really different) c) more opportunity to swan around the world meeting nifty folk and being adored?

Answers on a dimpled chad...

Why I try to apply the enviROI

It isn't easy, but I try to be focused when attempting to decide what might be best to support and, more importantly act upon, when it comes to my kids' futures.

To this end I have tended to commit to the enviROI, and by my assessment to the various environmental issues we face, this means (to me) priority to reducing greenhouse gasses first. Ironically Junkk.com probably does precious little in this regard, but by advocating and encouraging reduction in waste through reuse and repair, and making thinking 'eco' more fun, I figure we can hold our heads up still.

However, when I read such as this - Food miles are just a form of protectionism - I can see that the whole thing is going to be darn difficult to navigate, as the message and most media are very much in the hands of way too many whose main interest does not seem the making of this planet a better place for future generations. Green is more often than not a being used as a weapon to pursue and promote many other agendas than the ones I feel should be. It may only be a matter of time before the next Planet-Ban-it is wheeled out, and which may actually serve a very different interest to those in the headline.

Hence a rare, timely reminder to always think before you l...E-ap. Well done Mr. Lawson and the Indy.

Monday, March 31, 2008

Antarctica under threat

This time, not from climate change, but from the thousands of 'saga generation' (I wonder if they count me in that category?) tourists and the shipping that brings them down under.

According to the Telegraph, last year more than 40,000 tourists visited the Antarctic. Staggering!

I suppose it is still probably the best place to spot whales, penguins and various southern seal species before they all become extinct?

EVENT - JIIC Open Day Invitation - Prototypes in action!


MONTH
- April

FIELD: Industry-related (especially design/innovation)
WHEN: 8th and 9th April 2008, 3.30pm to 6pm
WHAT: The Jewellery Industry Innovation Centre (JIIC) team invite you to tour the facilities and newly upgraded technologies available at the Centre.
WHAT... MORE?: This is an opportunity for anyone with an interest in Rapid Manufacturing, Rapid Prototyping, 3-Dimensional CAD, Surface decoration and embellishment, Laser welding and marking, Design and New Product Development.This open invitation is a chance to view a unique collection of complementary technologies in action:

v Z Corp 3D Printer
v CNC Milling
v InVision HR 3D Printer
v EnvisionTec Perfactory 3D printers
v Objet Polyjet 3D printers
v Solidscape 3D wax printers
v Dimension FDM 3D printer
v Laser welding
v Laser marking, cutting and scanning
v Anodising of aluminium and titanium

WHERE: The JIIC is located opposite the School of Jewellery, at:
85-87 Vittoria Street,Birmingham, B1 3PA.

WHO: Some very nice folk with some really great stuff... that can help a lot of folk!
HOW: Free, I'm guessing
URL: www.jewellery-innovation.co.uk
COMMENTS: These the guys that have and are helping us with the prototypes for our RE:tie invention. And trust me, if a picture is worth 1,000 words, holding the thing in your hand is chapter and verse! Some amazing kit that has to be seen to be believed.

A must go to be inspired!

PR COVERAGE - Greenbang.com

OK, I'm cheating a tad.

The notion is that 'they' talk about me/us, and if/when we find out we pop it here by way of a 'thank you', and mutual back scratch. Plus I get a prompt to update the now 1 year out of date PR clippings section on the site.

So... Our readers have $1m+ to spend on sustainability

The cheating bit is that they haven't actually mentioned Junkk.com, but see if you can guess who was the author of the one comment they really liked:)

So I say it counts. If not for much as useful PR. 'Hey... I wrote that!' doesn't quite cut it.

Reasons. No Excuses.

Any system that results in this is broke, and needs fixing, fast: Airline in row over free tickets on extra flights

While I concede that such as plastic bags are 'an' issue and may well be worth addressing, even just in terms of public awareness (though getting them to do the right thing with reusables would be optimal), things such as the above are what our political masters should be addressing.

Indy - A stunt that exposes the truth about corporate greed - I am not alone!

Credit where it is due

I have, it is fair to say, some problems with many of the directions our national broadcaster is going.

Every-increasing fee hikes that we have no option but to pay, yet it seems to be expanding into all sorts of commercial areas in all sorts of other places... and frankly the standard of reporting and level of agenda across almost all its offerings is getting farcical to impose on those who have no way to object (all mechanisms, up to and including BBC Trust, are a joke, so essentially it is a £3.5Billion fund for a rather exclusive club to play with pretty much how they like).

However, there are diamonds in the rough. And, if given the choice, I would have paid (or tuned in to give ad revenue to the channel that aired it) for last night's doco on an Indian tiger reserve, using new remote camera techniques.

Superb!

And not a single bit of editorialising in sight. Coincidentally, it did actually make me think a bit about the sheer impacts of population. The reserve is huge, but finite, and with one mother cranking out four cubs who will grow and need territory, I do wonder about how this evolves.

And that is before we introduce the human factor. The area looked gorgeous. Either to a farmer or a holiday development. Sadly, I see no easy solution.

Sunday, March 30, 2008

Words and Deeds

I was just catching up on my Sunday reading online, after a most productive day making some kitchen units and pottering in the garden in the sun.

This little effort caught my eye.

It seems that while villages can still score a bag-ban mention (latest is in Norfolk) we have now moved to country level in the green competition stakes.

Well, I can think of worse things to strive for.

It was an relatively interesting piece I guess, but really the accolade rather seems to boil ('scuse pun) on whether you are sitting on top of a volcano or have near limitless hydro on tap. Basically how you make your 'leccy. And having lucked out on that score, you can offset your ethics away and buy anything you fancy, secure in the knowledge that the overall tally will look better than the next person..

Anyhoo, the Indy has kindly provided some ideas on the same page for what form of transport you might opt for where your home might be.

Olympics coverage? Or a new type 'big brother'?

When I saw the number of staff that the BBC were sending to Beijing this summer, to cover the 'Orympic Games', of course, that was my initial silly thought. According to this from the Daily Mail, they are sending 100+ more staff (437!!) than Great Britain is sending competitors!

Now, why so many staff? That's what; perhaps a full camera crew for every five competitors? Are they going to be filming the entire squad 24/7 while they eat, sleep, do their ablutions and train - a la 'big brother' style?

Or just maybe it just happens that it's time for the four yearly jolly, for as many as possible of the Beeb's great and good (and bad?), to the planet's largest sporting event?

Seems to be an awful lot of staff for what will probably be the usual crappy coverage ("sorry, the local director cut the shot just as the finalists were approaching the finishing line - we'll find out what happened for you later").

I just want to know who the hell will be left here in the UK? Imagine the possibilities:-
- Breakfast News with Katie the tea lady?
- The Evening News presented by Sonya the night cleaning lady?
- Cricket highlights presented by the BBC Centre Security Doorman (2nd cousin twice removed of Michael Vaughan)?

Well, I suppose our license fee has to be put to some good use! And, of course, there will be a full explanation of the cost breakdown, and full accountability, after the event, won't there?

What a waste!

Saturday, March 29, 2008

QUOTE OF THE DAY - DDAIDDAIS

Of course, I only have a blog poster's word for it, but I wouldn't be the least bit surprised:

'Fantastic coverage on the BBC of Earth Hour, starting in Sydney: all the lights turned off to save the planet. And how was this footage obtained? From a helicopter.'

Must be a wind up. The motive power for the helicopter I mean. 'Pong! More spicy soup!'

PR COVERAGE - beunpackaged.com

beunpackaged.com - a nice and simple foodie site

Every lite bit helps?

I'd actually missed it all 'til now, but having just Googled something and found a reversed out screen have discovered 'Earth Hour'.

Not awfully sure what I am supposed to/can do (sitting around in the dark tonight around a burning candle seems daft, if not questionable enviROI), and my views on 'awareness' are well known.

I guess I could switch off my PC and not blog for an hour, which might mean something. I'm guessing such as Google and the BBC will not be going quite that far (mind you, BBC's woeful Forum system might just be doing the same thing), switching off power-hungry servers and all. There's raising awareness and not making such massive pots of money as you could, I guess.

See you in an hour, then.

Google

BBC

Observer - Lights out? - An odd piece in an odd place, designed it seems mostly to crank up some COCP (hey.. another acronym - for Climate Optimist/Pessimist, and pronounced 'Cock-up) 'tis/t'isn't ratings 'heat' and little less. What was interesting were his stats on actual enviROIs, which I'd tend to believer as he is quite good on this count.

Too little of a good thing?

In the commercial world (and a few others, but especially PR), 'calling for' equates to 'looking at' in politics.

Whatever is being referred to is important, and the author acknowledges the fact, but actually there's either b-all that can be done, or they actually intend to do. But they do care, so that's OK. And it gets some PR.

Marketing Week - Sorrell calls for an end to deliberate obsolescence

There is some small significance that someone such as Martin Sorrell might feel the urge to opine this way, but that's about it.

I somehow don't see Steve Jobs grabbing the hotline to R&D to say 'Guys... the new i-Ownyourfirstborn.... make it last a lifetime!'.

But market forces do tend to work through. Speaking of Apple, though I can do sod all about it I am well miffed that I am now bound to FileMaker and its upgrades to work on Leopard no matter what, and will badmouth 'em at every turn. But I am well impressed that both our 12-year old cars have not a trace of rust on them yet. I have had to ditch a few in my time just because the floor pan dropped out.

But it would be nice if we could see a move to this: 'If people are less willing to buy items in large volumes because they have less money, make a virtue in advertising of how long your products last. Charge slightly more for them. That’s good for the landfill sites and good for your sales.' or this 'Or what about finding ways of getting people paying to ‘upgrade’ old products? It shows that you’re thinking about obsolescence while still offering people the sexy new functions and features they desire.'

It is, after all, what I have been advocating for long enough. I'll look forward to how Mr. Sorrell intends to turn his ideas into actions and not just talk about it all. Or, at best, stand ready to carry the next ad from someone who claim they are.

NEWS/GO3 PR - We're 'on track', apparently

Like so much here that involves a track, or conveyor, works out so well..

PR (from DEFRA) as provided, with no edit or further comment at all from me:

UK on track to meet kyoto targets as emissions continue to fall

Environment Secretary Hilary Benn today said that the UK is making progress on cutting Greenhouse Gas emissions, but there is still much work to do.

Provisional statistics published today for total UK Greenhouse Gas emissions for 2007 showed a drop of two per cent over the previous year, with 639.4 million tonnes carbon dioxide equivalent, down from 652.3 million tonnes in 2006.

They also show that in 2007, UK net emissions of Carbon Dioxide (CO2) were provisionally estimated to be 543.7 million tonnes. This was two per cent lower than the 2006 figure of 554.5 million tonnes.

The decrease in CO2 emissions resulted from fuel switching from coal to natural gas for electricity generation, combined with lower fossil fuel consumption by households and industry.

Secretary of State for the Environment, the Rt. Hon. Hilary Benn said:

"These figures show we are making progress in cutting emissions and are on target to go beyond our Kyoto targets. But there's much to do at home and abroad if we are to going to avert dangerous climate change.

"We need to see a major change across the whole of the UK economy if we are to meet the ambitious emissions reduction targets set in the Climate Change Bill. To aid this, the Government will develop carbon markets and promote the development of low carbon technology, while continuing to work to get international agreement on global emissions targets.

"But while the Government can provide encouragement and incentives, we also need individuals and businesses to do their bit to cut their carbon footprint because it's only by all of us tackling climate change that we will achieve success."

Energy Minister, the Rt. Hon. Malcolm Wicks said:

"Today's figures show that we are on the way to a low carbon future. Energy efficiency, more renewable energy, new nuclear and carbon capture and storage technology will all play a key part in ensuring that greenhouse gas emissions continue to fall."

Notes to editors

1. All the statistics released today are estimated in accordance with the rules agreed internationally for reporting to the United Nations Framework Convention on Climate Change, the Kyoto Protocol and the European Union. As a consequence the statistics include domestic flights but not international flights since there is currently no internationally agreed method to take account of international aviation emissions.

2. These provisional emissions estimates will be subject to revision when the final estimates are published in early 2009; however, they provide an early indication of emissions in the most recent full calendar year. The majority of provisional estimates are within 1 per cent of the final figures.

3. The figures for 1990 to 2006 in this statistics release are from the National Atmospheric Emissions Inventory (NAEI), produced for Defra and the Devolved Administrations by AEA Energy & Environment. Additional results will be released as they become available, including a full report published towards the end of the year. For further information on the UK Greenhouse Gas Inventory, see the NAEI web site.

4. The climate change indicator is one of the 68 indicators supporting the Government's Sustainable Development Strategy.

5. There are uncertainties associated with all estimates of greenhouse gas emissions. However, although for any given year considerable uncertainties may surround the emissions estimates for a pollutant, it is important to note that trends over time are likely to be much more reliable. It is also important to note that the provisional 2007 estimates are subject to a greater range of uncertainty than the final figures for earlier years. For more information on these uncertainties see the Digest of Environmental Statistics.

6. Further details of the European Union Emissions Trading Scheme can be found at the EU ETS section of the Defra website.

In the soup?

I am no great defender of plastic. But it is hard to imagine how we would exist without it and, that said, cease to use it.

Hence I tend to approach efforts like this with eyebrow-cocked: Warning on plastic's toxic threat

There's no doubt that the stuff is not great once it moves from its first use and gets disposed of.

But all the media/PR effort seems to ignore the main issue, which is correct disposal.

And, frankly, most of us are powerless in this regard, and hence there is little we can DO.

Hence a piece like this seems to be rather pointless other than being another 'woe is us' piece that gets a bunch of folk on a nice (if polluted) island to raise 'awareness'.

I can't see the value as a consumer news piece unless there is some connection to mitigation made.

However the science is interesting, and I do wonder how some of this relates to the effects of so-called 'biodegradables', which are often touted as 'solutions', but as matter can neither be created or destroyed do simply cease to be visible. The potential negative impact remains.

Friday, March 28, 2008

QUOTE OF THE DAY - time and place

"You can't change the past,
but you can ruin the present
by worrying over the future."

Shared with thanks to Aunty Rosalind in Singapore.

One I think I should live by more.

But as I can't seem to resist some forward-looking... 'concerns'.. might I suggest the addition of '...worrying too much over...'? That has a suitably 'getoutclausey' ring to it.